Business Analytics at Emory University's Goizueta Business School

Our Vision for Business Analytics

Apply data-driven scholarship to create knowledge and provide thought leadership in analytics, and prepare market-ready graduates to be business data scientists and other leaders capable of speaking the language of data and address tomorrow’s business challenges.

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At Goizueta Business School we are committed to developing and supporting entrepreneurial aspirations for students at every stage of their careers and all phases of venture creation. This means we not only will support students who have immediate intentions to launch businesses or have already done so, but also will offer the educational content, intellectual engagement and infrastructure that facilitates entrepreneurial and intrapreneurial thinking.

  • Master of Science in Business Analytics degree program launching Fall 2017
  • Broad research across multiple areas of popular interest including data security, pricing, social media, consumer behavior, business-to-business relationships, and customer loyalty
  • Coursework, including data capture, structure and analysis, available across academic areas
  • The Emory Marketing Analytics Conference attracts mid-to-senior level professionals from more than 25 companies in Atlanta for discussion, networking and continued learning
  • Annual events and speakers familiarize students with the world of predictive analytics

  • Package and distribute faculty research and findings to increase program recognition among media outlets, potential partners and hiring companies
  • Partner with companies to gather data for research and experiential learning projects
  • Broaden analytics footprint across Emory to include areas of mathematics, computer science, quantitative methods and political science
  • Continue to execute on the best event opportunities that raise the conversation around data analysis and position the school for increased outreach
  • Introduce new methods of testing and rigor to inform a business world forced to adapt with technology and understand future trends

At Goizueta Business School we are committed to developing and supporting entrepreneurial aspirations for students at every stage of their careers and all phases of venture creation. This means we not only will support students who have immediate intentions to launch businesses or have already done so, but also will offer the educational content, intellectual engagement and infrastructure that facilitates entrepreneurial and intrapreneurial thinking.

  • Master of Science in Business Analytics degree program launching Fall 2017
  • Broad research across multiple areas of popular interest including data security, pricing, social media, consumer behavior, business-to-business relationships, and customer loyalty
  • Coursework, including data capture, structure and analysis, available across academic areas
  • The Emory Marketing Analytics Conference attracts mid-to-senior level professionals from more than 25 companies in Atlanta for discussion, networking and continued learning
  • Annual events and speakers familiarize students with the world of predictive analytics

  • Package and distribute faculty research and findings to increase program recognition among media outlets, potential partners and hiring companies
  • Partner with companies to gather data for research and experiential learning projects
  • Broaden analytics footprint across Emory to include areas of mathematics, computer science, quantitative methods and political science
  • Continue to execute on the best event opportunities that raise the conversation around data analysis and position the school for increased outreach
  • Introduce new methods of testing and rigor to inform a business world forced to adapt with technology and understand future trends
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Featured Alumna 

Briana Soria 15MBA

Being able to effectively communicate recommendations based on complex analysis is a skill Goizueta has helped me develop. [...]

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