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Sriram Venkataraman

Sriram Venkataraman
Assistant Professor of Marketing (on leave of absence)
Email: Sriram_Venkataraman@bus.emory.edu
Phone: (404)727-5275
Fax: (404) 727-6313

Goizueta Business School
Emory University
1300 Clifton Road NE
Atlanta, Georgia 30322 USA

Biography

Sriram Venkataraman joined Goizueta Business School as an assistant professor of marketing in July 2004. Venkataraman's research focuses on new models of marketing research. These models help firms make more informed marketing decisions by providing a better understanding of consumer and competitive choices. Specifically, his research involves empirical application of game theory to analyze marketplace data. Substantive questions his current research addresses include (a) product line pricing, price promotions in consumer packaged goods and (b) market entry-exit dynamics in the lodging industry.

Publications

  • "Coordinated marketing effort between retailers and manufacturers" forthcoming Journal of Marketing Research.
  • "The effects of online user reviews on moving box-office performance:  Accounting for sequential rollout and aggregation across local markets" with P. K. Chintagunta and S. Gopinath, forthcoming Marketing Science.
  • "Economics of the automobile sector" with A. Hortacsu, C. Syverson and G. Matvos, forthcoming, American Economic Review (P&P).
  • "Dynamic equilibrium model of firm entry, stay and exit decisions in long run equilibrium" with S. Stremersch.  Management Science 53 (11): 1688-1701, November 2007.

Working Papers

  • "Do Pre-Release Blogs Influence Movie Opening Box-Office Performance?" with Pradeep K. Chintagunta and Shyam Gopinath. (Revision requested at Management Science)
  • "Which Doctors Give Patients What They Want? Heterogeneity In Physician Prescription Response To Patient Requests" with Stefan Stremersch and Vardit Landsman. (Revision requested at Marketing Science)
  • "A Dynamic Model of Detailing" with Sachin Gupta and Qiang Liu. (Revision requested at Management Science)
  • "Are Patients Patient? The Role of Choice in Smoothing Demand for Emergency Service Under Universal Healthcare" with Diwas Kc. (Revision requested at Management Science)
  • "Durable Goods, Financial Distress and Consumer Demand" with Ali Hortacsu, Chad Syverson and Gregor Matvos. (In review at the Journal of Finance)
  • "Trade-ins, Financial Incentives and the Dynamics of Consumer Demand for New Cars" (Revision requested at the Journal of Political Economy)
  • "An Empirical Examination Of Global Software Piracy: Implications For Pricing And Public Policy" with Ramnath Chellappa and Yuanyuan Chen. (In review at Information Systems Research)
  • "Advertising, movies and crime" with P. K. Chintagunta and S. Chava.
  • "Marketing structure and diffusion of box-office revenues - An exhibitor level analysis" with E. T. Bradlow and Y-H. Park.
  • "Investigating the role of local market and exhibitor characteristics on box-office performance" with P. K. Chintagunta.
  • "Assessing the impact of local versus national-level pre- and post-release advertising - Impact of aggregation bias" with P. K. Chintagunta.
  • "Spatio-temporal analysis of competition between independent and affiliate movie theaters" with O. C. Ozturk.
  • "The Impact of Competition on Endogenous Product Provision: The Case of Motion Picture Exhibition" with P. K. Chintagunta and Y. Orhun.
  • "Price-location links in consumer and competitive choices: An application of the generalized nested logit" with V. Kadiyali.
  • "Dynamic equilibrium model of firm entry, stay and exit decisions in long run equilibrium" with V. Kadiyali.
  • "Price-assortment links in consumer and competitive choices: A structural analysis of retail competition" with V. Kadiyali.
  • "Basket-splitting store choice model" with Y. Wang.

Areas of Specialization

  • Empirical industrial organization
  • Classical and Bayesian analysis of household purchase behavior
  • Dynamic structural models
  • Channel choice
  • Category management
  • Hospitality industry

Achievements and Honors

  • Cornell University INFORMS Doctoral Consortium Representative
  • Fellow, AMA-Sheth Doctoral Consortium, 2003

Professional Memberships and Activities

  • American Marketing Association
  • INFORMS
  • IEEE
  • ACM
  • MENSA

Academic Background

PhD, management, Cornell University, 2005
MS, management, Cornell University, 2003