Marketing Analytics Center

Marketing Analytics Center

Our goal is to combine science based testing and rigor to inform management's vision for the future.

The focus of the Emory Marketing Analytics Center (EmoryMAC) is to

  1. Develop state-of-the-art decision support models and analyses that rely on empirical data and statistical approaches to support firms' explanatory and predictive efforts, and
  2. Train students and executives to better leverage technologies and processes, along with fact-based management to inform their decisions and performance.

A major output of EmoryMAC is to educate undergraduate, graduate, and executive students to better manage the various quantitative approaches to data management, usage, and dissemination. This is accomplished through coursework in both degree and non-degree programs, and in placement efforts. In our classrooms, we offer a series of quantitative courses that introduce students to various statistical and field-based testing approaches involving both primary and secondary data. In the marketplace, we collaborate with firms to create internship and placement opportunities. Our goal is to qualify and train job and internship candidates that can add value to their employers from the very start.

Annual Conference

Image for Annual Conference Each March since 2011, Goizueta Business School hosts the annual Emory Marketing Analytics Center (EmoryMAC) Spring Conference. This event brings together over 200 marketing professionals, faculty, and students from the Atlanta area to learn about some of the latest trends in marketing analytics, and a day of networking.

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