Annual EmoryMAC Conference

Each March, Goizueta Business School hosts the annual Emory Marketing Analytics Center (EmoryMAC) Spring Conference. This event brings together over 200 marketing professionals, faculty, and students from the Atlanta area to learn about some of the latest trends in marketing analytics, and a day of networking.

Over the years, conference presenters include representatives from companies such as the Atlanta Braves, Ariba, AT&T, Chick-Fil-A, Delta Air Lines, Google, Home Depot, Hyatt Hotels, IBM, Intercontinental Hotels Group, and Target Corporation along with Emory faculty members discussing the latest trends in data-driven approaches to marketing.

2014 EmoryMAC Conference

Friday, March 21, 8am-4pm

This year's theme is "Making Data-Driven Decisions". Scheduled presenters include representatives from companies such as AT&T, Chick-fil-A, Google, Hyatt, IBM, Intercontinental Hotels Group, and Target Corporation along with Emory and other faculty members discussing the latest trends in the areas of Optimizing Marketing Resource Allocation, Pricing Analytics, Assortment Planning, and New Products Analytics. There will be plenty of opportunities for attendees to network with conference speakers and attendees, which include Emory faculty, practitioners, and current Goizueta Business School students.

Tickets are $75 for the general public, $50 for Emory alumni, and $25 for current Emory students, and will include breakfast, lunch, and a networking reception at the end of the day. We encourage you to register early as our previous conferences have all been sellouts.

Please also join us for an optional pre-conference on social media, Thursday, March 20, 6:30-9pm in room W525. Details are in the full schedule available below.

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For questions, email Sonya Owens.

EmoryMAC Conference Agendas

2014 EmoryMAC Conference Schedule (March 21, 2014) [click here]

2013 EmoryMAC Conference Schedule [click here]

2012 EmoryMAC Conference Schedule [click here]

2011 EmoryMAC Conference Schedule [click here]