2017 Marketing Analytics Conference

2017 Marketing Analytics Conference

Friday, November 3, 2017

The 7th annual Marketing Analytics Conference is produced by Emory alumni, current students and Goizueta faculty. At the conference, you'll connect with leading edge analytics thinkers! It's the perfect opportunity to network and learn about the future of marketing analytics.

Agenda & Details

This year's keynote speaker will be Bill Franks, Chief Analytics Officer from the International Institute for Analytics. Franks is an internationally recognized analytics and big data focused thought leader, speaker, and author.

There will also be opportunities for attendees and companies to engage with conference speakers, attendees and current Goizueta Business School BBA and MBA students.

2017 EMORYMAC CONFERENCE

Friday, November 3, 2017

8:00AM - 4:00PM
8:00am - 9:15am Check-In/Breakfast
9:15am - 9:30am Introduction to MAC 2017
  • Kristy Towry, Vice Dean for Faculty & Research, Emory University
  • Mike Lewis, Associate Professor of Marketing, Emory University
  • Ada Chong, Communications Coordinator, Emory University
09:30am - 10:30am Marketing Analytics powered by Data Fusion & Machine Learning
  • Moderator: Eric Schmidt, Global Direct Revenue Management Systems, InterContinental Hotels Group
  • Presenter: Wes Chaar, Senior Vice President of Analytics, Data and Decision Sciences, Time Warner
10:30am - 10:40am Break
10:40am – 11:40am The Line of Best-Fit: Hiring for Marketing Analytics
  • Moderator: Julia Andrle, Founder, Logosphere
  • Presenters: Mo Jamil, Business Manager, UPS Capital
  • Chirag Tasker, Managing Partner, TrendScend Marketing
  • Ramesh Sundaram, Senior Analytics Director, Moxie
11:40am – 11:45am Getting Involved: Affinity Groups
  • Moderator: Mike Lewis, Associate Professor of Marketing, Emory University
  • Presenter: David Mainella, Development & Alumni Relations, Emory University
11:45am – 12:30pm Lunch
12:30pm – 1:30pm Keynote Session: How Marketing Analytics is Evolving
  • Moderator: Hari Gopal, MBA Candidate, Emory University
  • Presenter: Bill Franks, Chief Analytics Officer, International Institute for Analytics
1:30pm - 1:40pm Break
1:40pm – 2:30pm Open Source Analytics
  • Moderator: Greg Pharo, Global Director Media Analytics & Advertising Research, The Coca-Cola Company
  • Presenters: Brian Backer – Director of Digital Technology & Analytics, UPS
  • Damon Samuel – VP Marketing Analytics & Insights, Vantedge Group
2:30pm – 3:30pm Practice meets Academia: How Industry and Universities can collaborate
  • Presenters: Mike Lewis, Associate Professor of Marketing, Emory University
  • Manish Tripathi, Senior Manager of Analytics, Amazon Web Services
3:30pm – 4:00pm Speaker Recognition & Concluding Remarks
4:00pm – 6:00pm Networking Reception
Emory University
Goizueta Business School
1300 Clifton Road NE
Atlanta, GA 30322
Room W525

Each year since 2011, Goizueta Business School hosts the annual Emory Marketing Analytics Center (EmoryMAC) Conference. This event brings together marketing professionals, faculty, and students from the Atlanta area to learn about some of the latest trends in marketing analytics, and a day of networking.

Over the years, conference presenters include representatives from companies such as the Atlanta Braves, Ariba, AT&T, Chick-Fil-A, Delta Air Lines, Google, Home Depot, Hyatt Hotels, IBM, Intercontinental Hotels Group, and Target Corporation along with Emory faculty members discussing the latest trends in data-driven approaches to marketing.