Annual EmoryMAC Conference

Each March since 2011, Goizueta Business School hosts the annual Emory Marketing Analytics Center (EmoryMAC) Spring Conference. This event brings together over 200 marketing professionals, faculty, and students from the Atlanta area to learn about some of the latest trends in marketing analytics, and a day of networking.

Over the years, conference presenters include representatives from companies such as the Atlanta Braves, Ariba, AT&T, Chick-Fil-A, Delta Air Lines, Google, Home Depot, Hyatt Hotels, IBM, Intercontinental Hotels Group, and Target Corporation along with Emory faculty members discussing the latest trends in data-driven approaches to marketing.

Conference Agendas