Annual EmoryMAC Conference

2015 EmoryMAC Conference

Friday, March 20, 2015

8:30am - 3:30pm

The 5th annual Emory Marketing Analytics Center Spring Conference will be held on March 20. Last year's event brought together over 200 marketing professionals, faculty, and students from the Atlanta area to learn about the latest trends in marketing analytics, and this year's program promises to be just as thought provoking and relevant for attendees.

Scheduled conference presenters include representatives from companies such as The Weather Company, Bain & Company, AutoTrader, and Cardlytics discussing recent trends in marketing analytics. The afternoon will feature Goizueta faculty leading sessions focusing on their respective expertise. There will also be opportunities for attendees and companies to engage with conference speakers, attendees and current Goizueta Business School BBA and MBA students.


Schedule of Events

Time Event Room
7:30-8:30am Breakfast & Registration Coca-Cola Commons
1st Floor
8:30-8:45am Opening Remarks - Dean Erika James & the EmoryMAC Team Room 130
8:45-9:30am "WeatherFX: The Surprising Ways Weather Affects How Consumers Feel, Where They Go, What They Buy, & Why"
Sara Livingston, Director of Enterprise Solutions & Measurement, The Weather Company
Room 130
9:30-10:15am "Display Myths Dispelled"
Judd Schorr, Director of Data Science & Advanced Analytics, Cardlytics
Room 130
10:15-10:45am Break Coca-Cola Commons
1st Floor
10:45-11:30am "Coupling Geo-Fencing & Beacon Technology with Real-Time Analytics"
Thomas Gage, Senior Product Strategist, Cox Automotive
Room 130
11:30am - 12:15pm "From Analytics to Business Results"
Dr. Rasmus Wegener, Partner, Bain & Company
Room 130
12:15-1:30pm Lunch Coca-Cola Commons
1st Floor
1:30-2:30pm Concurrent Faculty Workshop Sessions Various
2:30-3:30pm Networking Reception Coca-Cola Commons
1st Floor

Schedule is tentative and subject to change

Conference Agendas