Annual EmoryMAC Conference
2015 EmoryMAC Conference
Friday, March 20, 2015
The 5th annual Emory Marketing Analytics Center Spring Conference will be held on March 20. Last year's event brought together over 200 marketing professionals, faculty, and students from the Atlanta area to learn about the latest trends in marketing analytics, and this year's program promises to be just as thought provoking and relevant for attendees.
Scheduled conference presenters include representatives from companies such as The Weather Company, Bain & Company, AutoTrader, and Cardlytics discussing recent trends in marketing analytics. The afternoon will feature Goizueta faculty leading sessions focusing on their respective expertise. There will also be opportunities for attendees and companies to engage with conference speakers, attendees and current Goizueta Business School BBA and MBA students.
Schedule of Events
March 20, 2015
8:30am - 4:00pm
|7:30-8:30am||Breakfast & Registration||Coca-Cola Commons
|8:30-8:45am||Opening Remarks – Dean Erika James & the EmoryMAC Team||Room 130|
"WeatherFX: The Surprising Ways Weather Affects How Consumers Feel, Where They Go, What They Buy, & Why"
Sara Livingston, Director of Enterprise Solutions & Measurement, The Weather Company
"Display Myths Dispelled"
Judd Schorr, Director of Data Science & Advanced Analytics, Cardlytics
"Coupling Geo-Fencing & Beacon Technology with Real-Time Analytics"
Thomas Gage, Senior Product Strategist, Cox Automotive
|11:30am - 12:15pm||
"From Analytics to Business Results"
Dr. Rasmus Wegener, Partner, Bain & Company
Faculty Marketing Analytics Breakout Sessions
Topics Include: Pricing Analytics & Building a Customer-Centric Data Strategy
|TBD, 2nd Floor|
|2:45-4:00pm||Networking Reception||Coca-Cola Commons
Schedule is tentative and subject to change