Prior to coming to Emory University, Dr. Jagdish Sheth was the Robert E. Brooker Professor of Marketing at the University of Southern California and the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois. He was also on the faculty of Columbia University and MIT.
Also known as "Jag," Dr. Sheth has published more than 350 research papers and books in various areas of marketing, including consumer behavior, multivariate methods, competitive strategy, relationship marketing and more recently, marketing for emerging markets. His book, The Theory of Buyer Behavior (1969) with John A. Howard is a marketing classic. Dr. Sheth has published several scholarly books: Marketing Theory: Evolution and Evaluation (1988) and Consumption Values and Market Choices (1991). His bestselling reads include publications that have altered how practitioners market, lead and do business: Clients for Life with Andrew Sobel (2000), The Rule of Three, coauthored with Dr. Rajendra Sisodia (2002), Firms of Endearment, coauthored with Dr. Rajendra Sisodia and David Wolfe (2007), The Self-Destructive Habits of Good Companies...And How to Break Them (2007), Chindia Rising: How China and India Will Benefit Your Business (2008, updated 2011), Tectonic Shift (2006) and The 4 A's of Marketing with Rajendra Sisodia (2012).
Dr. Sheth is an American Psychological Association Fellow and past President of the Association for Consumer Research (ACR). He is also a Fellow of the American Marketing Association and the Academy of Marketing Science. Among his past and present accolades, Dr. Sheth was the recipient of the Viktor Mataja Medal from the Austrian Research Society in Vienna (1977) and the 1989 Outstanding Marketing Educator Award from the Academy of Marketing Science. In 1991 and again in 1999, Dr. Sheth was also recognized as the "Marketing Educator of the Year" by Sales and Marketing Executives International (SMEI).
Dr. Sheth is the recipient of all top four academic awards bestowed by the American Marketing Association (AMA). These include the PD Converse Award for Marketing Theory (1998), Charles Coolidge Parlin Award for Marketing Research (2004), the Richard D. Irwin/McGraw Hill Marketing Educator Award (2004) and the William L. Wilkie "Marketing for a Better World” Award (2014). In 1996, he was elected to be the Distinguished Fellow of the Academy of Marketing Science. Subsequent honors include the Outstanding Leadership Award by the AMA Foundation in 2002 and the Global Innovation Award and Marion Creekmore Award, both from Emory University. Over the last 3 decades, Dr. Sheth has received more than 30 awards as a thought leader in marketing, consumer behavior and emerging markets.