Michael Lewis

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  • Associate Professor of Marketing
  • Doctoral Area Coordinator,
  • Phone: (404) 727-9438
  • Fax: (404) 727-3552

Mailing Address:

1300 Clifton Road
Atlanta, GA 30322


Michael Lewis joined Goizueta Business School in July 2010. Prior to obtaining a Ph.D. in Marketing from Northwestern Lewis earned an MBA from the University of Chicago and a Master's in Industrial Engineering from the University of Illinois. He was formerly an assistant professor at the University of Florida and Washington University at St. Louis. His professional background also includes experience at Northwest Airlines. Lewis’ research focuses on issues such as consumer response to loyalty programs, methods for customer valuation and dynamic pricing. His research has appeared in the Journal of Marketing Research, Management Science, Marketing Science, Journal of Marketing and the Journal of Retailing.


  • Lewis, Michael, Debanjan Mitra and Yeujun Yoon (2012), “Customer Portfolio Composition and Customer Equity Feedback Effects: Student Diversity and Acquisition in Educational Communities,” Marketing Letters, Forthcoming.
  • Hoegg, JoAndrea and Michael Lewis (2011) “The Impact of Candidate Appearance and Marketing Decisions on Elections,” Journal of Marketing Research, 48(5) 895-909.
  • Lewis, Michael (2011) “Customer Relationship Management: Maximizing Customer Lifetime Value,” in the Wiley Encyclopedia or Operations Research and Management Science.
  • Jing, Xiaoqing and Michael Lewis (2011), “Stock-outs in Online Retailing,” Journal of Marketing Research, 48(2) 342-354.
  • Lewis, Michael, Kimberly Whitler and JoAndrea Hoegg (2010), “No Second Chance to Make a First Impression: A Field Study of Relationship Initiation and Development” Marketing Science Institute working paper series
  • Khan, Romana, Michael Lewis and Vishal Sing (2009), “Dynamic Customer Management and the Value of One-to-One Marketing,” Marketing Science, 28(6) 1063-1079.
  • Lewis, Michael (2008), “Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball,” Journal of Marketing Research, 45(5) 535-549.
  • Lewis, Michael, Vishal Singh and Scott Fay (2006), “An Empirical Study of the Impact of Non-Linear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions,” Marketing Science, 25(1) 51-64.
  • Lewis, Michael (2006), “Customer Acquisition Promotions and Customer Asset Value,” Journal of Marketing Research, May, 195-204.
  • Lewis, Michael (2006), “The Effect of Shipping Fees on Purchase Quantity, Customer Acquisition, and Store Traffic,” Journal of Retailing, 82(1) 13-23.
  • Lewis, Michael (2005), “A Dynamic Programming Approach to Customer Relationship Pricing,” Management Science, 51(6) 986-994.
  • Lewis, Michael (2005), “Incorporating Strategic Consumer Behavior into Customer Valuation,” Journal of Marketing - (Special issue on Customer Relationship Management), 69(3) 230-238.
  • Lewis, Michael (2004), “The Influence of Loyalty Programs and Short-term Promotions on Customer Retention,” Journal of Marketing Research, August, 281-292. (Finalist for the 2009 O’Dell Award)

Areas of Specialization

  • Customer Relationship Management
  • Revenue Management
  • Nonlinear and Dynamic Pricing
  • Sports Marketing
  • Political Marketing

Achievements and Honors

  • O¿Dell Award Finalist, 2009
  • MSI Young Scholar, 2007
  • Doctoral Consortium Faculty Fellow, 2007


  • Ph.D. Ph.D. in Marketing, Kellogg Graduate School of Management, Northwestern University, Evanston, IL/United States 2001
  • Master's MBA in Marketing and Finance, Graduate School of Business, University of Chicago, Chicago, IL/United States 1993
  • Master's MS in Industrial Engineering and Operations Research, University of Illinois, Chicago, IL/United States 1990
  • Bachelor's BS in Industrial Engineering, University of Illinois, Chicago, IL/United States 1989