Sandy Jap has been a member of the marketing faculty at Emory University since 2001. Her research centers on the development of organizational relationships, go-to-market strategies, and e-procurement. Her current focus is the development of decision support systems for multichannel sales attribution and media optimization as well as resource allocation for partnership management.
She is a co-founder of the Emory Marketing Analytics Center (MAC) and began her career on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology. She has been a Visiting Associate Faculty member at the Wharton School at the University of Pennsylvania. She teaches channel strategy and retailing management for MBA, executive, and undergraduate programs, and the marketing strategy seminar in the PhD program.
Sandy has won numerous awards for her impact on the field and the work has received significant attention from the academic community and the marketplace, including The Wall Street Journal, CFO Magazine, and Harvard Business Review. She is an editorial board member at Marketing Science, the Journal of Marketing Research, International Journal of Research in Marketing, and Marketing Letters and her work appears in a variety of books. Partnering with the Frenemy is her latest single-authored book.
Sandy received her PhD from the University of Florida (Go Gators!) and enjoys life with her kids. Tennis, red wine, and Cape Cod summers come in a very close second.
Sandy is also a visible leader in the marketing discipline, having served on the American Marketing Association's (AMA) Academic Council since 2008 and just completed terms as the Council President, and Past President in 2015. In 2016, she will begin a term as an AMA Board Member and the Chairperson of AMA's Foundation, which encourages excellence and investing in the discipline's diversity and social efforts.