Ryan Hamilton joined the Goizueta Business School faculty in 2008 after completing a PhD in marketing at the Kellogg School of Management, Northwestern University. Professor Hamilton is a consumer psychologist, whose research investigates shopper decision making. In particular, he is interested in how brands, prices and choice architecture influence decision making at the point of purchase.
His research has been published in some of the top academic journals in marketing and management, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research,Journal of MarketingManagement Science and Organizational Behavior and Human Decision Processes. This research has also been featured in Harvard Business Review, The New York Times, The Wall Street Journal, Time, USA Today, CNN Headline News, Reuters and The Financial Times.
Professor Hamilton has been awarded multiple teaching excellence awards over the years from his MBA students. In 2011, Professor Hamilton was named one of the World's Best 40 B-School Profs Under the Age of 40.
He recently published a book on managing customer experience, called The Intuitive Customer. And he has created two video lecture series through The Great Courses, a company that claims to produce best of the best video lecture series by professors selected exclusively for their ability to teach. These courses are, Critical Business Skills for Success: Marketing, and, How You Decide: The Science of Human Decision Making.
Professor Hamilton serves as a thought leader at Beyond Philosophy, a leader in helping organizations to create deliberate, emotionally engaging customer experiences that drive value, reduce costs and build competitive advantage. He has consulted with companies, big and small, on issues related to branding, pricing, and customer experience. Previous clients include Walmart, FedEx, Caterpillar, Eli Lilly, Afflac, and The Home Depot.