Ryan Hamilton

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  • Associate Professor of Marketing
  • Phone: 404-727-9892
  • Fax: 404-727-6313

Mailing Address:

Goizueta Business School
Emory University
1300 Clifton Road NE
Atlanta, GA 30322


Ryan Hamilton joined the Goizueta Business School faculty in 2008 after completing a PhD in marketing at the Kellogg School of Management, Northwestern University. Professor Hamilton is a consumer psychologist, whose research investigates shopper decision making. In particular, he is interested in how brands, prices and choice architecture influence decision making at the point of purchase. His research has been published in some of the top academic journals in marketing and management, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science and Organizational Behavior and Human Decision Processes. This research has also been featured in The New York Times, The Wall Street Journal, Time, USA Today, CNN Headline News, Reuters and The Financial Times.

Professor Hamilton teaches courses in Marketing Management (MBA) and Consumer Behavior (PhD, MBA, BBA). He was awarded the MBA Teaching Excellence Award for Junior Faculty in 2009-2010 and 2010-2011. In 2011, Professor Hamilton was named one of the World's Best 40 B-School Profs Under the Age of 40. He serves as a thought leader at Beyond Philosophy, a leader in helping organizations to create deliberate, emotionally engaging cstomer experiences that drive value, reduce costs and build competitive advantage.


Working Papers

  • "The Desire to AcquireWish List Items: The Ironic Effect of Choosing to Delay Aspirational Purchases," with D. Popovich.
  • "Shadows of Decisions Past: Use of Prior Attribute Weights in Repeated Choice," with D. Bartels and S. Day.
  • "An Alternative to Reference Price Theories: Retailer Price Image as a Heuristic in Price Evaluations, Price Estimates, and Choice," with O. Urminsky.
  • "On The Negative Consequences of Thinking About Häagen-Dazs Cottage Cheese: Low Fit Brand Extensions and Self-Regulatory Depletion," with K. Goldsmith.
  • "God Bless It, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication," with K. Vohs and A. McGill.
  • "The Unexpressed Self: Freedom of Speech and Brand Choice," with J. Ma and A. Chernev.
  • "Visual Restructuring and Individual Decision Making," with J. Hong and A. Chernev.

Areas of Specialization

  • Consumer psychology
  • Customer decision making
  • Branding
  • Price and price image


  • Ph.D. Marketing, Kellogg School of Management, Northwestern University, Evanston, IL 2008
  • Bachelor's Applied Physics, Brigham Young University, Provo, UT