Assistant Professor of Marketing
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Goizueta Business School
1300 Clifton Road NE
Atlanta, GA 30322 USA
Ryan Hamilton joined the Goizueta Business School faculty in 2008 after completing a PhD in marketing at the Kellogg School of Management, Northwestern University. Professor Hamilton is a consumer psychologist, whose research investigates shopper decision making. In particular, he is interested in how brands, prices and choice architecture influence decision making at the point of purchase. His research has been published in some of the top academic journals in marketing and management, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science and Organizational Behavior and Human Decision Processes. This research has also been featured in The New York Times, The Wall Street Journal, Time, USA Today, CNN Headline News, Reuters and The Financial Times.
Professor Hamilton teaches courses in Marketing Management (MBA) and Consumer Behavior (PhD). He was awarded the MBA Teaching Excellence Award for Junior Faculty in 2009-2010 and 2010-2011. In 2011, Professor Hamilton was named one of the World’s Best 40 B-School Profs Under the Age of 40.
- "Low Stakes Opportunism," (forthcoming) with S. Jap, D. Robertson, and A. Rindfleisch, Journal of Marketing Research.
- "When Budgeting Backfires: How Self-imposed Price Restraints Can Increase Spending," (2012) with J. Larson, Journal of Marketing Research, 49, April.
- “The Dark Side of Rapport: Agent Misbehavior Face-to-Face and Online,” (2011) with S. Jap and D. Robertson, Management Science, 57, September.
- “Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources,” (2011) with K. Vohs, A. Sellier, and T. Meyvis, Organizational Behavior and Human Decision Processes, 115, May.
- “Competing for a Consumer’s Identity: Limits to Self-Expression and the Perils of Lifestyle Branding,” (2011) with A. Chernev and D. Gal, Journal of Marketing, 75, May.
- “Managing Product Assortments: Insights from Consumer Psychology,” (2010) with A. Chernev. Chapter in Kellogg on Marketing, Alice M. Tybout & Bobby Calder ed. New York: Wiley
- “The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image,” (2010) with A. Chernev, Journal of Marketing Research, 47, February.
- “The Role of Assortment Size and Option Attractiveness in Consumer Choice among Retailers,” (2009) with A. Chernev, Journal of Marketing Research, 46, June.
- “Compensatory Reasoning in Choice,” (2009) with A. Chernev. Chapter in The Social Psychology of Consumer Behavior, Frontiers of Social Psychology, ed. M. Wanke. New York: Psychology Press.
- “Perceptual Focus Effects in Choice,” (2007) with J. Hong and A. Chernev, Journal of Consumer Research, 34, August.
- “An Alternative to Reference Price Theories: Retailer Price Image as a Heuristic in Price Evaluations, Price Estimates, and Choice,” with O. Urminsky.
- “On The Negative Consequences of Thinking About Häagen-Dazs Cottage Cheese: Low Fit Brand Extensions and Self-Regulatory Depletion,” with K. Goldsmith.
- “God Bless It, This Won’t Be the Best Article You’ll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication,” with K. Vohs and A. McGill.
- “The Unexpressed Self: Freedom of Speech and Brand Choice,” with J. Ma and A. Chernev.
- “Visual Restructuring and Individual Decision Making,” with J. Hong and A. Chernev.
- “Price Image in Retail Management,” with A. Chernev.
Areas of Specialization
- Shopper decision making
- Price and price image
|1999||BS||Applied Physics||Brigham Young University|
|2008||PhD||Marketing||Kellogg School of Management, Northwestern University|