Through drive, perseverance, and bold ideas Roberto C. Goizueta climbed the management ladder to the top position in The Coca-Cola Company and led it to unprecedented prosperity. Under his leadership, the market value of Coca-Cola stock rose from $4 billion in 1981 to $145 billion in 1997.
The Legacy of Roberto C. Goizueta
A History of Shaping the Future
Roberto C. Goizueta
Our namesake was one of the great business leaders of the 20th century. During his 16-year tenure at The Coca Cola Company, Roberto Goizueta increased its value from $4 billion to $145 billion — ensuring its place among "America's Most Admired Corporations," as listed by Fortune. While building the business, Roberto Goizueta also contributed substantially to the progress of Emory and the business school.
Throughout his life, Roberto Goizueta was driven by curiosity, intellectual courage, and integrity. We are honored to share his name and live out his values, which form the cornerstone of our educational approach and are fundamental to our mission to educate the best of tomorrow's leaders.
"Business schools today cannot just reflect business the way it is," Goizueta once said. "They must teach business the way it will be."
Throughout his life, Roberto Goizueta was driven by curiosity, intellectual courage, and integrity. We are honored to share his name and live out his values, which form the cornerstone of our educational approach and are fundamental to our mission to educate the best of tomorrow's leaders.
"Business schools today cannot just reflect business the way it is," Goizueta once said. "They must teach business the way it will be."
Roberto C. Goizueta's Impact
Roberto C. Goizueta often spoke about the importance of conducting business with integrity, honor, and pride.
Difference Makers Go Beyond
Business education has been an integral part of Emory University’s identity since 1919. That kind of longevity and significance does not come without a culture built around success and service. We offer a unique, community-oriented environment paired with the academic prestige of a major research institution. We know how to create lasting and meaningful business impact.