The Goizueta Legacy

The Goizueta Legacy

A History of Shaping the Future.

Through drive, perseverance, and bold ideas, our namesake, Roberto Goizueta was able to climb the management ladder to the top position in The Coca-Cola Company and lead it to unprecedented prosperity. Under his leadership, the market value of Coca-Cola stock rose from $4 billion in 1981 to $145 billion in 1997.

Roberto C. Goizueta

Image for Roberto C. Goizueta

Our namesake was one of the great business leaders of the 20th century. During his 16-year tenure at The Coca Cola Company, Roberto Goizueta increased its value from $4 billion to $145 billion -- ensuring its place among "America's Most Admired Corporations," as listed by Fortune. While building the business, Goizueta also contributed substantially to the progress of Emory and the business school.

Throughout his life, Goizueta was driven by curiosity, intellectual courage, and integrity. We are honored to share his name and live out his values, which form the cornerstone of our educational approach and are fundamental to our mission to educate the best of tomorrow's leaders.

"Business schools today cannot just reflect business the way it is. They must teach business the way it will be."

- Roberto Goizueta

#RememberRoberto 2015

On Nov. 18, 2015 Former CEO and Chairman of Coca-Cola Roberto Goizueta would have turned 84 years old. As the namesake of our school, we embody his values toward people and business. To honor his memory, we gathered videos, stories, quotes and commentaries under #rememberroberto.


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