Secondary area depths supplement expertise in a primary depth and require a minimum of three elective courses. In order to equip BBA students to meet the challenges of a fast changing and globally integrated world, the faculty has designed cross-functional depths that make use of a range of electives from across academic areas. Secondary depths allow you to benefit from additional directed choices that provide focused study but integrated thinking.
A student wishing to pursue one primary and one secondary depth may use one listed elective in the primary depth to fulfill the requirements of the secondary depth. As a result, in order to fulfill one primary and one secondary depth, students must complete a minimum of 6 electives.
The Analytic Consulting depth exposes students to a rigorous analysis of business from multiple functional perspectives and prepares them to holistically address business problems and make meaningful recommendations. In addition, the electives in this depth enhances students' ability to identify relevant information and patterns in that information, with an emphasis on analyzing, optimizing, monitoring and controlling.
Three of the following courses, no more than one from any academic area:
Business and Society
The Business and Society depth emphasizes the critical nature of the relationship between organizations and society, and the correlation between ethical behavior and corporate performance. Electives expose students not only to the emotional and cultural dimensions of the business world but also to the relationship between social responsibility and business strategy. Students explore the dual goals of improving economic performance while simultaneously integrating social and corporate values. In this depth, the focus is on harnessing information, analyzing complex situations and synthesizing data for ethical decision making.
Three of the following, no more than one from any academic area:
The entrepreneurship depth provides multi-disciplinary immersion into the intricacies of launching a new venture. The depth allows students with immediate entrepreneurial aspirations to develop and operationalize their concepts. For those whose entrepreneurial intentions are more long-term, the depth offers the foundational knowledge and skills needed to understand and evaluate start-ups. A range of largely-experiential courses across all academic disciplines provides students with hands-on opportunities to both work on projects of their own choosing and to partner with existing entrepreneurs. Concepts covered build the ability to conceive of and test ideas, identify markets and engage in customer discovery, utilize appropriate technologies as both venture platforms and back-end infrastructure, create sustainable competitive strategies, develop proformas and calculate valuation, and understand venture capital and other sources of funding. Faculty make use of both traditional and emerging pedagogical approaches to provide students with the most robust learning experience.
One of the following courses:
Two of the following options or additional courses from column 1
The International Business Depth prepares students for conducting business in an increasingly globalized world by providing a broadened world perspective. Specified electives in the depth focus on one or more aspects of international relationships, such as formulating global strategies, understanding and reporting global transactions, dealing with the complexities of global trade and finance, and marketing across geographic boundaries. In addition, students have the ability to select from a wide range of Emory electives that provide a liberal arts perspective within a global context. The depth also requires study or work experience abroad to provide students with a contextual grasp of international business.
Two of the following courses:
One of the following options:
- Approved Emory College elective - see Advisor
- Approved class abroad
- OR one more from the courses above
- Participation in BBA exchange or international internship
The Real Estate depth is centered in the Finance department. Students are trained in the nuances of the real estate industry, with emphasis on factors that make up the market and the intricacies of properties as an asset in money management. In addition to fundamentals, students receive high-level training in development, REITS and capital markets. Courses allow flexibility and interaction with local professionals, giving students a competitive advantage. Goizueta's proximity to Atlanta is one of the greatest differentiators from other real estate programs. Not only is Atlanta one of the largest real estate markets in the country, but it is also home to the regional offices of various real estate companies that operate throughout the U.S. and beyond. Beyond the area depth, Goizueta offers a robust real estate program.
At least two elective courses