The BBA curriculum at Goizueta is distinctive not only in terms of the quality, range and scope of academic approaches provided but also because of the built-in flexibility that allows for both traditional and customized, unique concentrations and depths incorporating coursework within and outside of the Business School.
The curriculum is structured in three phases. As a student, you will first develop both broad knowledge and the capacity for reflective critical thinking through enrollment in a vibrant liberal arts curriculum. Second, you will receive world-class grounding in the key theories and practices in each of the functional areas of business through the BBA core curriculum. Finally, you will have the opportunity to develop one or several areas of expertise and to pursue your intellectual and professional passions through electives. You will have the opportunity to select from among more than 70 different BBA course choices, and virtually unlimited College options offered each year.
Requirements & Prerequisites
Students are eligible to enter the BBA Program once they have earned junior standing, or 60 academic hours (56 hours for early admission). The curriculum is comprised of seven core classes in the foundational areas of business, a business communications course, junior and senior seminars, at least one area depth and electives.Read More
Primary Area Depths
The BBA curriculum requires the completion of a minimum of one primary area depth consisting of the core and four elective courses in a designated area. This allows all students to build at least one area of expertise within the functional fields of business.
Secondary Area Depths
Secondary area depths supplement expertise in a primary depth and require a minimum of three elective courses. In order to equip BBA students to meet the challenges of a fast changing and globally integrated world, the faculty has designed cross-functional depths that make use of a range of electives from across academic areas.
The Analytic Consulting depth exposes students to a rigorous analysis of business from multiple functional perspectives and prepares them to holistically address business problems and make meaningful recommendations. In addition, the electives in this depth enhances students' ability to identify relevant information and patterns in that information, with an emphasis on analyzing, optimizing, monitoring and controlling.Read More
Business & Society
The Business & Society depth emphasizes the critical nature of the relationship between organizations and society, and the correlation between ethical behavior and corporate performance. Electives expose students not only to the emotional and cultural dimensions of the business world but also to the relationship between social responsibility and business strategy. Students explore the dual goals of improving economic performance while simultaneously integrating social and corporate values. In this depth, the focus is on harnessing information, analyzing complex situations and synthesizing data for ethical decision making.Read More
The International Business Depth prepares students for conducting business in an increasingly globalized world by providing a broadened world perspective. Specified electives in the depth focus on one or more aspects of international relationships, such as formulating global strategies, understanding and reporting global transactions, dealing with the complexities of global trade and finance, and marketing across geographic boundaries. In addition, students have the ability to select from a wide range of Emory electives that provide a liberal arts perspective within a global context. The depth also requires study or work experience abroad to provide students with a contextual grasp of international business.Read More
Undergraduate Real Estate
The Real Estate depth is centered in the Finance department. Students are trained in the nuances of the real estate industry, with emphasis on factors that make up the market and the intricacies of properties as an asset in money management. In addition to fundamentals, students receive high-level training in development, REITS and capital markets. Courses allow flexibility and interaction with local professionals, giving students a competitive advantage. Goizueta's proximity to Atlanta is one of the greatest differentiators from other real estate programs. Not only is Atlanta one of the largest real estate markets in the country, but it is also home to the regional offices of various real estate companies that operate throughout the U.S. and beyond. Beyond the area depth, Goizueta offers a robust real estate program.Read More
We offer a growing series of collaborative concentrations between Goizueta Business School and Emory College, providing a structured approach to immersing BBA and College students in both the intellectual and business aspects of specific industries or fields.Read More
"My investments class prepared me for my internship in Sales & Trading at Morgan Stanley, giving me advantage over other interns during the summer."- Brandon Walker 16BBA
Business Essentials is an exclusive program to sharpen BBA research skills. Taught by professional librarians, you can choose from 10 classes each semester on topics ranging from competitor analysis to how to locate your target market. Business Essentials will start you on your path toward becoming a problem solver and critical thinker - highly sought after skills in today's competitive market place. Becoming familiar with commercial databases used in the professional world will also help you complete class projects efficiently as well as prepare for internship and job interviews.