Curriculum

The BBA curriculum at Goizueta is distinctive not only in terms of the quality, range and scope of academic approaches provided but also because of the built-in flexibility that allows for both traditional and customized, unique concentrations and depths incorporating coursework within and outside of the Business School.  

The curriculum is structured in three phases.  As a student, you will first develop both broad knowledge and the capacity for reflective critical thinking through enrollment in a vibrant liberal arts curriculum.  Second, you will receive world-class grounding in the key theories and practices in each of the functional areas of business through the BBA core curriculum.  Finally, you will have the opportunity to develop one or several areas of expertise and to pursue your intellectual and professional passions through electives.  You will have the opportunity to select from among more than 70 different BBA course choices, and virtually unlimited College options offered each year.