Film and Media Management

The Concentration in Film and Media Management is a collaboration between the department of Film Studies in Emory College and the Goizueta Business School BBA Program. Participation is limited to BBA students and students who are film studies majors.

This concentration provides knowledge, competencies and experiences for students interested in pursuing careers in the film and media industries. As a BBA student, if you complete this concentration you will acquire grounding that will enable you to understand film and media in its historical and contemporary context as an evolving narrative form. Film Studies students who complete this concentration will acquire grounding that will enable them to understand the infrastructure and market mechanisms that support the creation and distribution of media content. All students will have the opportunity to pursue industry-related electives drawn from business and film disciplines. Finally, students will participate in a capstone course that will give them the opportunity to synthesize and validate their evolving perspectives in both an academic and an applied environment.

Requirements for Concentration

Core: Junior Year

For BBA Students:

  • FILM 270: Introduction to Film
  • FILM 372: History of Film Since 1954

For Film Studies majors (choose two of the following):

  • BUS 220: Finance for Non-business Students
  • BUS 340: Marketing Management
  • BUS 330: Organization & Management

Electives: Junior or Senior Year

Two Electives from a list including but not limited to the following. At least one of these electives must be in the program that is not the student's own School of enrollment.

  • FILM 356 History of American Television
  • FILM 376 Narrative Fiction Filmmaking
  • FILM 377 Narrative Filmmaking II
  • FILM 403 The Biz: American Film and TV Industries
  • BUS 321 Finance and Economics of the Film Industry
  • BUS 335 Strategies for Entertainment & Media
  • BUS 343 Digital Marketing & Social Media Strategy
  • BUS 432 Negotiations
  • BUS 441 Ideation
  • BUS 446 Advertising & Marketing Communications

Capstone Core: Senior Year

  • Film 407 Content Creation: Seminar for Producers and Directors

Co-Curricular Activities

  • LA Trek
  • Internships
  • BUS 480G Entertainment Management Senior Seminar