The Goizueta Legacy

Goizueta Business School is honored to take its name from Roberto C. Goizueta, the innovative and influential business leader who served as chairman and chief executive officer of The Coca-Cola Company from 1981 until his death in 1997. Hailed by The Wall Street Journal as "one of the most highly regarded CEOs in America," Goizueta demonstrated a level of personal and professional courage throughout his lifetime that has ensured his legacy as one of the most respected business leaders of the 20th century.

Goizueta's vision also serves as the inspiration and momentum behind our mission: to develop "Principled Leaders for Global Enterprise" who can create value for their companies and for the world. Not only was he a great leader for the employees and shareholders of The Coca-Cola Company, but he also was very committed to improving business in general. His challenge for us here is to "not teach business the way it is but the way it will be."

The Life of Roberto C. Goizueta
(November 18, 1931 - October 18, 1997)
Learn more about the life and career of Roberto C. Goizueta in this presentation.

Timeline of Accomplishments*
Cuba. Coca-Cola. Community. View the highlights of Goizueta's life story.

Quotations and Speeches*
Read quotes and speeches by Roberto C. Goizueta that continue to impact the way we teach students today.

* Macromedia Flash Player required.