Behavioral Decision Insights at Emory University's Goizueta Business School

Our Vision For Behavioral Insights

Further the creation of knowledge and help businesses make better decisions by utilizing Goizueta’s faculty expertise on the behavior of individuals, organizations, and economies while expanding the interaction between academic research and industry.

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Behavioral and Decision Insights seeks to understand how decisions in organizations get made. Should you green-light the merger? Hire the job candidate? Delegate a task? These are the decisions that make up our everyday lives but aggregate to determine an organization¿s success or failure. Our scholars use insights from the basic science of psychology and neuroscience to investigate the causes of optimal decisions and actions.
  • With 13 top scholars in behavioral research among our faculty, Goizueta is uniquely positioned to push human knowledge in this area
  • Our work across research areas – management, marketing, accounting, and finance – includes multiple methods (field experiments, surveys, archival work, and modeling)
  • Current coursework includes focus on consumer behavior (all programs) and accounting
  • Executive Education offerings include courses on critical thinking and experimentation
  • The Behavioral Lab at Goizueta is a hub for our research activities
  • Increase community involvement in research through the Behavioral Lab
  • Raise awareness of efforts to grow a pool of research participants
  • Expand corporate involvement in research through partnerships with that include benefits for scholarship as well as the companies
Behavioral and Decision Insights seeks to understand how decisions in organizations get made. Should you green-light the merger? Hire the job candidate? Delegate a task? These are the decisions that make up our everyday lives but aggregate to determine an organization¿s success or failure. Our scholars use insights from the basic science of psychology and neuroscience to investigate the causes of optimal decisions and actions.

  • With 13 top scholars in behavioral research among our faculty, Goizueta is uniquely positioned to push human knowledge in this area
  • Our work across research areas – management, marketing, accounting, and finance – includes multiple methods (field experiments, surveys, archival work, and modeling)
  • Current coursework includes focus on consumer behavior (all programs) and accounting
  • Executive Education offerings include courses on critical thinking and experimentation
  • The Behavioral Lab at Goizueta is a hub for our research activities

  • Increase community involvement in research through the Behavioral Lab
  • Raise awareness of efforts to grow a pool of research participants
  • Expand corporate involvement in research through partnerships with that include benefits for scholarship as well as the companies
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