Behavioral Decision Insights at Emory University's Goizueta Business School

Our Vision For Behavioral Insights

Further the creation of knowledge and help businesses make better decisions by utilizing Goizueta’s faculty expertise on the behavior of individuals, organizations, and economies while expanding the interaction between academic research and industry.

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At Goizueta Business School we are committed to developing and supporting entrepreneurial aspirations for students at every stage of their careers and all phases of venture creation. This means we not only will support students who have immediate intentions to launch businesses or have already done so, but also will offer the educational content, intellectual engagement and infrastructure that facilitates entrepreneurial and intrapreneurial thinking.

  • With 13 top scholars in behavioral research among our faculty, Goizueta is uniquely positioned to push human knowledge in this area
  • Our work across research areas – management, marketing, accounting, and finance – includes multiple methods (field experiments, surveys, archival work, and modeling)
  • Current coursework includes focus on consumer behavior (all programs) and accounting
  • Executive Education offerings include courses on critical thinking and experimentation
  • The Behavioral Lab at Goizueta is a hub for our research activities

  • Increase community involvement in research through the Behavioral Lab
  • Raise awareness of efforts to grow a pool of research participants
  • Expand corporate involvement in research through partnerships with that include benefits for scholarship as well as the companies

At Goizueta Business School we are committed to developing and supporting entrepreneurial aspirations for students at every stage of their careers and all phases of venture creation. This means we not only will support students who have immediate intentions to launch businesses or have already done so, but also will offer the educational content, intellectual engagement and infrastructure that facilitates entrepreneurial and intrapreneurial thinking.

  • With 13 top scholars in behavioral research among our faculty, Goizueta is uniquely positioned to push human knowledge in this area
  • Our work across research areas – management, marketing, accounting, and finance – includes multiple methods (field experiments, surveys, archival work, and modeling)
  • Current coursework includes focus on consumer behavior (all programs) and accounting
  • Executive Education offerings include courses on critical thinking and experimentation
  • The Behavioral Lab at Goizueta is a hub for our research activities

  • Increase community involvement in research through the Behavioral Lab
  • Raise awareness of efforts to grow a pool of research participants
  • Expand corporate involvement in research through partnerships with that include benefits for scholarship as well as the companies
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