About GMSC
Emory University’s Goizueta Marketing Strategy Consultancy (GMSC) is a full-time MBA course and student-run strategy and marketing consulting organization with a twenty-two year legacy of delivering actionable business results to the world’s leading organizations. Talented Goizueta MBA students are partnered with clients to solve a pressing business challenge. GMSC teams have been providing value-adding recommendations to clients for over 20 years. To see a list of past clients, please click here.
20 Years of GMSC
Clients have commissioned GMSC students to analyze a range of strategic and marketing initiatives including:
- Identifying new opportunities for growth
- Developing go-to-market strategies
- Crafting strategy to increase profitability and market share
- Developing new sales channels or partnerships to expand customer reach
- Identifying ways to support the expansion of minority-owned businesses
- Developing social media strategies
- Creating marketing plans to reposition or launch a product or service in the U.S.
- Evaluating global market opportunities