Andrea S. Hershatter

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  • Senior Lecturer in Organization and Management
  • Senior Associate Dean for Undergraduate Education
  • Director of the BBA Program
  • Phone: 404-727-0327

Mailing Address:

Goizueta Business School
Emory University
1300 Clifton Road NE
Atlanta, GA 30322


Andrea Hershatter is Senior Associate Dean and Director of the BBA Program in Emory's Goizueta Business School. She has led this program for approximately two decades and has helped to achieve nine consecutive Businessweek ranking in the Top 10, a distinction held by only four undergraduate business programs in the world. Three of the most recent programmatic initiatives she is leading are the creation of multiple liberal arts/business integrative initiatives with Emory College, the development of the BBA Capstone course, and the implementation of a Master in Professional Accounting degree program. Andrea holds a faculty position in the Organization and Management area, where she teaches entrepreneurship, a course she previously taught as a visiting faculty member in the Helsinki School of Economics. Her research focuses on creativity and innovation, passions she combines with a strong interest in popular culture and music. She regularly consultants to corporations and academia on the Millennial generation, and has worked as a millennial expert with the Graduate Management Admission Council to enhance undergraduate student outreach. She is a frequent presenter on the topics of entrepreneurship, generational attitudes and perceptions, and management education. Andrea currently serves on the advisory board of the Economic Empowerment Initiative, a non-profit organizations focused on inner-city youth and on the board of directors for The Speech School, the nation's most comprehensive center for language and literacy. She is additionally on the boards of multiple entrepreneurial ventures including Campus MovieFest, the world's largest student film festival, and PrayerSpark, the first platform to connect renown spiritual leaders to those seeking prayer and affirmation. She is additionally active in a wide array of professional organizations and routinely holds leadership roles on multiple Emory committees, including her current position as chair of the Emory Committee on Student Entrepreneurship. She is the recipient of the university-wide Emory Williams Distinguished Teaching Award, the Don Keough Award for Excellence and the Goizueta Outstanding Staff Impact Award, recognizing the most significant contributions to the School's growth, development and success during it 90 year history.


  • Andrea Hershatter and Molly Epstein, Millennials and the world of work: An organization and management perspective. Journal of Business and Psychology, 25 (2010) 211-223.

Areas of Specialization

  • Entrepreneurship
  • Creativity and innovation in organizations
  • Entertainment and cultural influences
  • Millennial Generation

Achievements and Honors

  • 2012 Omicron Delta Kappa honorary society
  • 2010 We Are Emory Community Builder
  • 2009 Goizueta Outstanding Staff Impact Award
  • 2009 Honorary Class Ring recipient
  • 2002 Emory Williams Distinguished Teaching Award
  • 2001 Donald Keough Award for Excellence
  • 2001 Crystal Apple Nominee

Memberships and Activities

  • Advisory Boards
  • The Speech School (2015-present)
  • Prayerspark (2014-present)
  • Campus Bubble (2012-present)
  • Designs On Talent (2011-present)
  • Economic Empowerment Initiative (2007-present)
  • CampusMovie Fest (2005-present)
  • Bloomberg Assessment Advisory Board (2010-2011)
  • BlueMaze Entertainment (2000-2010)
  • Pink Magazine - editorial board (2005-2009)
  • Brighthouse, The Ideation Corporation (2005-2008)
  • Igherighe Investments (2004-2008)
  • Atlanta Woman Magazine - editorial, wrote weekly column (2003-2005)
  • Waiting Room Theater (2003-2005)
  • Towerlink, LLC (1999-2005)
  • Intelemetrics (1999-2003)
  • Millennial Lectures and Workshops, 2011 forward
  • Business Solutions Associates Forum (October 2015)
  • Hilton Head Institute (May 2015)
  • UPS Executive Perspectives (April 2015)
  • NAPA Canada (January 2015)
  • Emory Board of Trustees Partners Brunch (November 2014)
  • Emory Parents Leadership Board (October 2014)
  • Goizueta Benston Faculty Luncheon (October 2014)
  • Genuine Parts Leadership Summit (July 2014)
  • Banking Outlook Conference (February 2014)
  • Lincoln Financial Media (February 2014)
  • Oxford College, Student Services Group (October 2013)
  • Emory Back to Class, DC (October 2013)
  • Emory University Board of Visitors (September 2013)
  • Graduate Management Admission Council Annual Meeting (June 2013)
  • AACSB Conference on Curricular Innovation (May 2013)
  • Turner Breakfast Series (March 2013)
  • Emory University Campus Life (2013 & 2014)
  • First Data (December 2012)
  • AACSB Associate Deans Meeting (November 2012)
  • CNN Dialogues (October 2012)
  • Federal Reserve Bank (October 2012)
  • Institute of Internal Auditors (September 2012)
  • Emory Campus Services (July 2012)
  • TSYS Keynote (April 2012)
  • Goizueta Professional Development (April 2012)
  • Halle Institute Knowledge Futures Forum (October 2011)
  • Deloitte Institute of Internal Auditors (October 2011)
  • National Alumni Career Services Network Conference (July 2011)
  • Siemens Women's Network (March 2011)
  • Genuine Parts (Multiple 2010-2015)
  • Emory Executive Development (Multiple 2010-2015)
  • SunTrust (Multiple 2010-2015)
  • ESADE (Multiple 2011-2014)
  • Siemens, Industry Solutions (Multiple 2010-2013)
  • Professional Organizations
  • Beta Gamma Sigma, National Honorary Society, Chapter Secretary (1998-present)
  • National Undergraduate Business Symposium, Founding member (1992-present)
  • AACSB Conference session speaker (2006-2013)
  • CASE Annual Meeting, Keynote speaker (2005)
  • Research Forum On Undergraduate Education, Session chair (2003)
  • Graduate Management Admissions Council
  • Consultant, Project Under (2013-2014)
  • Presenter (most recently: the Millennial generation) (1984-present)
  • Advisory Group on Undergraduate Student Outreach, Chair (2007-2008)
  • Board of Trustees - elected (1996-2000)
  • MBA Forums Multiple (frequent) presentations (1984-1996)
  • School Representative (12 years) service on seven national committees (1984-1996)
  • Emory Faculty Advisor (outside Goizueta Business School)
  • ETv
  • No Strings Attached
  • Emory Entrepreneurs Network
  • Film and Media Concentration
  • Environment and Sustainability Management Concentration
  • Health Innovation Concentration
  • Recent Emory Committees (outside Goizueta Business School)
  • Emory Student Entrepreneurship (chair)
  • Commission on Liberal Arts
  • Academic Engagement Steering Committee
  • AVP Search Committee, Campus Life
  • Sexual Misconduct Board
  • 100 Senior Honorary Selection Committee


  • Ph.D. Candidate in Advanced Standing in Institute of Liberal Arts, Emory University, Atlanta, GA
  • Master's, Fuqua School of Business, Duke University, Durham, NC 1983
  • Bachelor's, Freeman School, Tulane University, New Orleans, LA 1981