Andrea S. Hershatter

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  • Senior Lecturer in Organization and Management
  • Senior Associate Dean for Undergraduate Education
  • Director of the BBA Program
  • Phone: 404-727-0327

Mailing Address:

Goizueta Business School
Emory University
1300 Clifton Road NE
Atlanta, GA 30322


Andrea Hershatter is Senior Associate Dean and Director of the BBA Program in Emory’s Goizueta Business School.  She has led this program for the last fifteen years and has helped to achieve its seventh consecutive BusinessWeek ranking in the Top 10 (five in the top 5) among undergraduate business programs. Three of the most recent programmatic initiatives she led are the creation of three joint concentrations with Emory College, the development of a multi-dimensional holistic leadership co-curriculum, and the total revision of the undergraduate Business Communications core course. Andrea holds a faculty position in the Organization and Management area, where she teaches entrepreneurship, a course she has also taught as a visiting faculty member in the Helsinki School of Economics. Her research focuses on intellectual capital, creativity, corporate innovation and cultural agency, passions she combines with a strong interest in popular culture and music. She is a frequent lecturer and consultant on the Millennial generation, and chaired the Graduate Management Admission Council's strategic advisory group on undergraduate student outreach. Andrea currently serves on the advisory board of the Economic Empowerment Initiative, a non-profit organization focused on inner-city youth, and the Bloomberg Assessment Advisory Board as well as on the boards of multiple entrepreneurial ventures including Campus MovieFest, the world's largest student film festival. She is co-author of Business at the Speed of Molasses, a book about vision-based strategies that is being revised for publication. Andrea is additionally active in a wide array of professional organizations and routinely holds leadership roles on multiple Emory committees. She is the recipient of the university-wide Emory Williams Distinguished Teaching Award, the Donald Keough Award for Excellence and the Goizueta Outstanding Staff Impact Award, recognizing the most significant contributions to the School's growth, development and success during it 90 year history. She is a frequent presenter on the topics of entrepreneurship, generational attitudes and perceptions, and management education.


  • Andrea Hershatter and Molly Epstein, Millennials and the world of work: An organization and management perspective. Journal of Business and Psychology, 25 (2010) 211-223.

Areas of Specialization

  • Entrepreneurship
  • Creativity and innovation in organizations
  • Entertainment and cultural influences
  • Millenial Generation

Achievements and Honors

  • 2012 Omicron Delta Kappa honorary society
  • 2010 We Are Emory Community Builder
  • 2009 Goizueta Outstanding Staff Impact Award
  • 2009 Honoray Class Ring recipient
  • 2002 Emory Williams Distinguished Teaching Award
  • 2001 Donald Keough Award for Excellence
  • 2001 Crystal Apple Nominee

Memberships and Activities

  • Advisory Boards
  • Designs On Talent (2011-present)
  • Economic Empowermen Initiative (2007-present)
  • CampusMovie Fest (2005-present)
  • Bloomberg Assessment Advisory Board (2010-2011)
  • BlueMaze Entertainment (2000-2010)
  • Pink Magazine - editorial board (2005-2009)
  • Brighthouse, The Ideation Corporation (2005-2008)
  • Igherighe Investments (2004-2008)
  • Atlanta Woman Magazine - editorial, wrote weekly column (2003-2005)
  • Waiting Room Theater (2003-2005)
  • Towerlink,llc (1999-2005)
  • Intelemetrics (1999-2003)
  • Millennial Lectures and Workshops, 2010 forward
  • CNN Dialogues (October 2012)
  • Institute of Internal Auditors (September 2012)
  • Emory Campus Services (July 2012)
  • TSYS Keynote (April 2012)
  • Goizueta Professional Development (April 2012)
  • Genuine Parts (Multiple 2010-2012)
  • Emory Executive Development (Multiple 2010-2012)
  • SunTrust (Multiple 2010-2012)
  • Siemens, Industry Solutions (Multiple 2010-2012)
  • Halle Institute Knowledge Futures Forum (October 2011)
  • Deloitte and Institute of Internal Auditors (October 2011)
  • National Alumni Career Services Network Conference (July 2011)
  • Siemens Women's Network (March 2011)
  • ESADE (May 2010, May 2011)
  • Emory Alumni Gathering (April 2010)
  • AACSB Annual Dean's Meeting (January 2010)
  • Goizueta New York Alumni Group (January 2010)
  • Professional Organizations
  • Beta Gamma Sigma, National Honorary Society, Chapter Secretary (1998-present)
  • National Undergraduate Business Symposium, Founding member (1992-present)
  • AACSB Conference session speaker (2006-2012)
  • CASE Annual Meeting, Keynote speaker (2005)
  • Research Forum On Undergraduate Education, Session chair (2003)
  • Graduate Management Admissions Council
  • Presenter (most recently: the Millennial generation) (1984-present)
  • Advisory Group on Undergraduate Student Outreach, Chair (2007-2008)
  • Board of Trustees - elected (1996-2000)
  • MBA Forums Multiple (frequent) presentations (1984-1996)
  • School Representative (12 years) service on seven national committees (1984-1996)
  • Emory Faculty Advisor (outside Goizueta Business School)
  • ETv
  • Emory Entrepreneurs Network
  • Film and Media Concentration


  • Ph.D. Candidate in Advanced Standing in Institute of Liberal Arts, Emory University, Atlanta, GA
  • Master's, Fuqua School of Business, Duke University, Durham, NC 1983
  • Bachelor's, Freeman School, Tulane University, New Orleans, LA 1981