The PhD Marketing program balances solid grounding in the fundamentals of marketing with the flexibility to customize according to individual student interests. Students are expected to take required courses on substantive research as well as the tools for conducting research, in addition to electives from any number of Emory University's other programs.
Students will be part of an intellectually stimulating and demanding environment that requires participation in seminars by other students, faculty, and visiting faculty. They are encouraged to develop original ideas, collaborate on research projects, and present work at major national conferences.
The Marketing faculty places a strong emphasis on marketing analytics. The primary research orientation of most faculty in the area revolves the development and application of quantitative models that advance consumer behavior theory and / or provide advanced tools for marketing practice. Their aim is to do research that is distinctive, powerful, and actionable.
The Marketing program seeks to attract exceptionally intelligent students with a strong work ethic, intellectual curiosity, initiative, and the determination to succeed. Applicants to the marketing area may benefit from having a background in a quantitatively oriented field such as statistics, economics, engineering or the sciences.
The faculty publishes widely and many faculty members are members of the review boards of leading journals such as Management Science, Marketing Science and the Journal of Marketing Research. The marketing department also devotes considerable resources to the Emory Marketing Analytics Center. This center provides opportunities to interface with and develop research projects using data from major Atlanta based firms.