Strategic Initiative

Experiential Learning

Goizueta Business Principle No. 64

Lessons Lived Are Lessons Learned

Our vision is to teach students the practice of business through immersive learning experiences, allowing them to develop and apply critical thinking skills to ambiguous and dynamic business challenges.
  • of employers

    attribute productivity loss to the quality of internal talent (Aflac)
  • U.S. graduates

    that lack complex reasoning skills to manage white-collar work (WSJ, 2015)
  • student teams

    per year solving real-world problems across all degree programs
Experiential Learning | Strategic Plan

Proof Points

At Goizueta Business School we are committed to leading with an integrated, hands-on curriculum that promotes immersive learning experiences and develops critical thinking and leadership skills. Through this initative, we will continue to expand experiential learning opportunities by industry through additional mutually-beneficial projects across degree programs, classes, and focal areas. As such, students will be better prepared for today's dynamic workplaces, which are increasingly filled with ambiguous and complicated problems to solve.
Experiential Learning | Strategic Plan
  • Stronger Networks

    Making an IMPACT
    Goizueta IMPACT Showcase Day features students, presentations, and networking with alumni and corporate partners.
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  • Valuable Experience

    Solving Intricate Problems
    Goizueta IMPACT pairs graduate students with industry via real-world projects.
  • Tying it Together

    Capstone Experience
    Innovative BBA Capstone Program, an opportunity to synthesize and validate learning.
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  • Working Knowledge

    Classroom and Extra-Curriculur Notes
    Courses and activities featuring applied knowledge in investments and venture capital.

The Client Experience

Experiential Learning | Strategic Plan

Business Clients a key part of IMPACT 360

Employers expect MBAs to hit the ground running, and Goizueta IMPACT is all about giving our students the running start they need to do just that.

The Student Experience

Goizueta IMPACT 360

Goizueta IMPACT 360 brings companies, students together

Faculty, staff, students, and corporate leaders discuss Goizueta IMPACT360, the MBA experiential learning class and project.

Where Learning Meets the Road

Mercedes-Benz Project

BBA students enhance strategy with Mercedes-Benz USA class project

BBA students partnered with Mercedes-Benz USA, focusing on how to connect buyers with the new A-Class. Students were tasked in creating a communications strategy for Mercedes to launch the first A-Class sedan in the U.S. market.

Featured Non-Degree Offering

Emory Executive Education

Driving Innovation Through Experimentation

Smart companies gain success by using experimentation methods to navigate business challenges. Emory Executive Education’s Business Innovation: Leading through Experimentation course will teach you the proper frameworks and forward-thinking theories to strategically apply to a multitude of today’s business challenges. Through the application of strategic models, your business will realize the creativity and innovation that stems from your experimentation and problem-solving.

Become a Partner

Be among the first to receive opportunities to get involved or give to our efforts. Either way, you can be a part of our experiential learning initaitive.