Strategic Initiative

Behavior & Decision Insights

We help businesses Make better decisions.

By leveraging our faculty expertise on the behavior of individuals in organizations and economies and expanding partnerships between academic research and industry, we can further the creation of knowledge about human behavior.

  • Industry Partners

    Is your company or organization interested in supporting research or partnering in business experiments? Contact us to learn about opportunities for your organization to unleash the power of business experimentation and help strengthen customer engagement, increase employee productivity, and improve internal operations.
  • Behavioral Lab

    The Behavioral Research Lab brings together world-renowned faculty, students, and community members who are committed to answering fundamental questions about how humans behave, think, collaborate, make decisions, and respond to challenges. We welcome your involvement in this important initiative.
  • Our Research

    Faculty at Goizueta push the envelope in research that aims to fully understand behavior. They work collaboratively with research participants and partner companies to draw meaningful and applicable insights. This work is diverse and crosses academic disciplines.

Academic Insights

Goizueta faculty explore multiple levels of behavior

We're helping leaders make better business decisions by equipping them with the proper tools and insights. Through our new campaign Goizueta Beyond, we are issuing a charge to business to do more. More than make money. More than provide jobs. Business can - and should - ignite passion in people by being a meaningful agent of positive change. We invite you to join us to live out this challenge of elevating business to new and greater heights.

Consumer Minds

Ryan Hamilton

Hamilton, co-author win best paper award from Marketing Science Institute

Associate Professor of Marketing Ryan Hamilton and his co-author, Uma R. Karmarkar, received best paper honors for their work on consumers and decision making.

Behavior & Decision Insights Faculty