I’ve always been interested in creative design and with my computer science background, my interests have veered more towards digital marketing and advertising design strategy. I think the digital shift in consumer consumption provokes some interesting dilemmas and possible discoveries of how traditional modes of marketing and advertising are shifting.
I have an interest in marketing and advertising strategy from the lens of customer engagement, purchasing trends and branding. What makes consumers notice a particular brand, where to place certain advertisements, what sort of advertising visuals or messages engage consumers and move them to purchase – currently those are the types of questions that intrigue me.
"Goizueta was my choice for doctoral studies as the faculty are here to support and guide my research interests."
Master'sGeorgia State University2013