Biography

I’ve always been interested in creative design and with my computer science background, my interests have veered more towards digital marketing and advertising design strategy. I think the digital shift in consumer consumption provokes some interesting dilemmas and possible discoveries of how traditional modes of marketing and advertising are shifting.

I have an interest in marketing and advertising strategy from the lens of customer engagement, purchasing trends and branding. What makes consumers notice a particular brand, where to place certain advertisements, what sort of advertising visuals or messages engage consumers and move them to purchase – currently those are the types of questions that intrigue me.

"Goizueta was my choice for doctoral studies as the faculty are here to support and guide my research interests."

Education

  • Master's
    Georgia State University
    2013
  • Bachelor's
    Spelman College
    2007