Tongil "TI" Kim joined the Goizueta Business School faculty in 2013. He holds a PhD in Business from Haas School of Business, University of California - Berkeley, a MS in Management Science from Stanford University, and a BAsc in engineering from Simon Fraser University. His research focuses on the development and application of structural models to understand market demand and supply, particularly in the context of franchising and public policy. His current research explores ways to quantify firm's unobservable service effort to consumers in vertical channels.
Ph.D.University of California - Berkeley2013
Bachelor's B.A.ScSimon Fraser University2004
June 23, 2014Emory News CenterThe sharing of materials has enhanced other technology-oriented courses at Goizueta, as well. Tongil "TI" Kim, assistant professor of marketing, teaches a course that was originally developed by one of his professors at UC Berkeley, now at Kellogg. "I subtracted and added material to it in order to specifically cater to Emory students, as we draw students of different backgrounds and experience," Kim says...