Sandy Jap joined the marketing faculty at Emory University in 2001. Her research centers on the development of organizational relationships, go-to-market strategies, and e-procurement. Her current focus is the development of decision support systems for multichannel sales attribution and media optimization as well as resource allocation for partnership management.

Sandy has won numerous awards for her impact on the field and the work has received significant attention from the academic community and the marketplace, includingThe Wall Street Journal,CFO Magazine, and Harvard Business Review. She is an editorial board member at leading marketing journals and her work appears in a variety of books. Partnering with the Frenemy is her latest book.

Sandy is also a visible leader in the marketing discipline, having served on the American Marketing Association's Academic Council since 2008 and just completed terms as the Council President, and Past President in 2015. In 2016, she will begin a term as an AMA Board Member and the Chairperson of AMA's Foundation, which encourages excellence and investing in the discipline's diversity and social efforts.

She is a co-founder of the Emory Marketing Analytics Center (MAC) and began her career on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology. She has been a Visiting Associate Faculty member at the Wharton School at the University of Pennsylvania. She teaches channel strategy and retailing management for MBA, executive, and undergraduate programs, and the marketing strategy seminar in the PhD program. She received her PhD from the University of Florida (Go Gators!) and enjoys spending time with her children. Tennis, red wine, and Cape Cod summers come in a very close second.


  • Ph.D.
    University of Florida
  • B.Sc.
    University of Florida

Media Appearances

  • January 20, 2016
    Furniture Today
    Marketing professor and author Sandy Jap will be one of the featured speakers at Furniture/Today’s upcoming Bedding Conference, set for May 10-12. Jap, a professor of marketing at the Goizueta Business School at Emory University, will look at changing buying trends in the overall retail marketplace and in mattress industry, which includes the rise of online retailers. Her address is titled, “It’s not what consumers want to buy, it’s about how they buy.”...
  • January 12, 2016
    Emory News Center
    New book: Sandy Jap, professor of marketing, is the author of "Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success" (Pearson FT Press, Dec. 21, 2015). Jap's research focuses on helping to anticipate, prevent and solve the problems that lead close professional relationships to implode — applicable to businesses, nonprofits, government agencies, and any other group whose success depends on ongoing external partnerships...
  • CNN
    While it might seem logical to launch a new venture with someone you get along with, that closeness can actually be a drawback, says Sandy Jap, a professor of marketing at Emory University and author of Partnering with the Frenemy.
  • November 27, 2013
    90.1 WABE
    Sandy Jap, a professor of marketing at Emory’s Goizueta Business School, said trend analysis from the last few years showed an increasing number of people were shopping online post-Thanksgiving feast. “These brick and mortar retailers are trying to match what’s happening online,” Jap said...
  • October 28, 2013
    The Washington Times
    “Part of this is growing demand on the part of customers, but a greater factor is likely the competition from online stores,” said Sandy Jap, a marketing professor at Emory University’s Goizueta Business School. “The past few years we have seen a growing number of holiday sales move online, as customers increasingly demand to be able to shop on their terms. When major retailers choose to open earlier, it puts pressure on other bricks-and-mortar retailers to follow suit.”...
  • March 1, 2016
    Emory 404 Newsletter
    Business relationships fail more often than they succeed. Enter Sandy Jap, an expert in interorganizational relationships, whose research spans industries and organizations in both profit and nonprofit spaces.
  • February 15, 2016
    Navigating Business Relationships and the Challenges of “Frenemization”