Before coming to Goizueta, Ryan Hamilton received his PhD in Marketing from Northwestern University’s Kellogg School of Management. He is an award-winning teacher and researcher, and his research findings have been covered in Harvard Business Review, The New York Times, The Wall Street Journal, USA Today, The Financial Times and CNN Headline News. He has consulted on matters of pricing, branding, and customer experience with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker and trainer on various topics in marketing and decision-making to groups as varied small business owners, lawyers, librarians, accountants, and advertisers.
Professor Hamilton co-authored a book and co-hosts a podcast, both called, The Intuitive Customer, which apply the insights from consumer psychology to effectively managing customer experiences. In 2011 he was named one of “The World’s Best 40 B-School Profs Under the Age of 40” in the first ever such rankings by Poets & Quants, an online magazine that covers the world of MBA education. He has, sadly, since aged out of eligibility for this award. He has also produced classes for The Great Courses, on both marketing and human decision making.
Professor Hamilton has an eclectic background that includes both an undergraduate degree in physics and time spent performing stand-up and sketch comedy. He is the proud father of five children, which means he spends much of his time exhausted and slightly rumpled. This also gives him some social cover for his unabashed enthusiasm for Lego and comic book movies. He has never run a marathon and has no intention of ever doing so.
PhD in MarketingNorthwestern University, Kellogg School of Management
BSc in Applied PhysicsBrigham Young University
Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding
The idea that consumers use brands to express their identities has led many companies to reposition their products from focusing on functional attributes to focusing on how they fit into a consumer's lifestyle. This repositioning is welcomed by managers who ...
Being of two minds: Switching mindsets exhausts self-regulatory resources
The human psyche is equipped with the capacity to solve problems using different mental states or mindsets. Different mindsets can lead to different judgment and decision making styles, each associated with its own perspective and biases. To change perspective, ...
The dark side of rapport: Agent misbehavior face-to-face and online
A considerable body of research has extolled the virtues of establishing rapport in negotiations. Negotiators who are high in rapport tend to be more likely to reach an agreement and more satisfied with the outcome. Although rapport generally has been ...
Assortment size and option attractiveness in consumer choice among retailers
An important decision that retailers make involves selecting the number of items constituting their assortments. A key issue in making these decisions is the role of assortment size in determining consumers' choice of a retailer. The authors address this ...
Perceptual focus effects in choice
This article examines consumer choice as a function of the perceptual similarity of the options in the decision set. In particular, we examine a scenario in which a set of options is extended by adding alternatives that change its perceptual characteristics, increasing ...