Biography

Jagdish N. Sheth, Charles H. Kellstadt Professor of Business, Goizueta Business School, Emory University. He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Over 50 years of experience in teaching and research at University of Southern California, University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory.

Dr. Sheth is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. He is a Fellow of the Academy of International Business (AIB); the Association of Consumer Research (ACR); the American Psychological Association (APA); and the American Marketing Association (AMA). He is a Distinguished Fellow of the Academy of Marketing Science (AMS) and the International Engineering Consortium. He is the recipient of all four top awards given by the American Marketing Association (AMA). Additionally, he received the Global Innovation Award and Marion Creekmore Award, both from Emory University.

Dr. Sheth has been advisor to numerous corporations all over the world. He has authored or coauthored more than 350 papers and numerous books. He is the Founder of Center for Telecommunications Management (CTM) at University of Southern California (USC), Founder and Chairman of India, China, and America (ICA) Institute which analyzes the trilateral relationship and its impact on geopolitics, security, trade, and investment, and the Founder and Chairman of the Academy of Indian Marketing (AIM) which supports research and scholarship among Indian scholars in marketing and management.

Education

  • PhD
    University of Pittsburgh
    1966
  • MBA
    University of Pittsburgh
  • BCom
    University of Madras

In the News

  • September 7, 2016
    The Economic Times of India
    One of the big lessons we've learned is we've lost control of the brand in the social media age. Consumers influence the brand and even marketers don't control but merely influence the brand. And yet the marketer's job continues to be more relevant and increasingly complex, since he still has to decode what the consumer really feels. In your opinion who controls the brand?
  • August 23, 2016
    Live Mint
    “Every decade or so, management invents or discovers a new paradigm or framework. Design is the latest one of those.... It’s very similar to the movement on quality we had in the 1980s,” says Jagdish Sheth, a professor of marketing at Emory University’s Goizueta Business School, and a noted corporate strategist.
  • August 10, 2016
    The Economic Times of India
    Professor Jagdish Sheth, Charles H Kellstadt professor of marketing at Emory University, Goizueta Business School recently met close friend and sometime co-presenter Devendra Chawla, group president, Food FMCG, Future Group in Mumbai. In an exclusive for BE, they discuss Trump, nationalism and the possible fallout on India.