Monday Dec.
School-wide Events

Leading and Learning: Goizueta Distinguished Speaker Series - Leading with Purpose with Bill Rogers, President and COO, Truist

Time 6 - 7:30 PM
Leading with Purpose: The Truist Business Case

“Purpose and profit can be in concert, as long as you pick a purpose that is central to your business. If not, it is philanthropy.” – Bill Rogers, President & COO, Truist

In 2009 Bill Rogers was hired as President and CEO of SunTrust and tasked with turning around a company struggling due to the worst financial crisis since the Great Depression within an industry facing a trust crisis. In eight years, he led the company into the financial industry’s largest and most ambitious merger in over a decade, creating Truist, the sixth largest bank in the United States.

How did he do this? By building a purpose-driven company.

Professors Rob Kazanjian and Omar Rodriguez-Vila teamed up with Rogers to write a case study on SunTrust’s turnaround by becoming a purpose-driven company. Join us as they chat with Rogers about the launch of the Truist business case, the continuation of the purpose-driven work at Truist, and Rogers’s own personal reflections on what it takes to lead with purpose.
University Event Topic
Department / Organization
Goizueta Business School
School of Business