Maximizing Impact.
What do you get when you combine MBA students with expert faculty and give them a problem to solve? You get Goizueta IMPACT, our signature approach to experiential learning for MBAs, developed to give your career a running start by empowering you to put into practice the theories, frameworks, and leadership skills learned in the program.
Real World Impact. Here. Now.
Goizueta IMPACT provides you with the fundamental skills and experiences to achieve your career goals. This core course teaches you the how of business and provides you with core principles and processes that enable you to structure and solve problems effectively. You will learn to synthesize your findings and package them into compelling communications that convince your key stakeholders to take action.
After completing the IMPACT360: Core block, you will tackle the IMPACT360: Client Project in the next block. Our unparalleled access to the Atlanta business community and beyond, coupled with an accomplished global alumni network, means you'll have many options for client collaboration -- from Fortune 500 companies to international nonprofits to successful start-ups. You'll work on a team to address a critical client issue from a range of topics across industries and functions. You could be recommending digital technology solutions to support The Coca-Cola Company's mobile food service strategy, or advising Focus Brands International on how to enter the China market with Auntie Anne's Pretzels, or proposing how a private equity sponsor should expand in terms of geographies, industry verticals, and specific targets. Throughout the project, you will be guided by expert business leaders and faculty who provide team and leadership coaching to cultivate your skills and capabilities -- all while leveraging their extensive research, resources, and expertise. IMPACT360 provides you with invaluable experience to hit the ground running on Day One.
Real-World Impact
Summer Block 1
Summer Block 2
The Impact Advantage
How do projects work?
You’ll work in teams of three to six students to address a critical client issue on any range of topics across industries and functions. Then, you’ll partner with client liaisons to review your findings and obtain feedback, letting you form real relationships that lead to real insights. Throughout the project, you are guided by our expert faculty who provide team and leadership coaching to cultivate your skills and capabilities – all while leveraging their extensive research, resources and expertise.
Your project culminates at Goizueta Client Day where teams present their findings and recommendations directly to clients, business leaders, alumni, faculty and staff, providing unique access to these business leaders and invaluable experience.
Philip Ikoku 15MBA/DPT
"By working on a real industry client, I was able to apply the frameworks from class to any complex business problem."
Past Clients
We have partnered with more than 150 clients since the program began, including:
American Cancer Society / Atlanta Thrashers / Beats by Dr. Dre / Chubb Insurance / Cox Communications / Delta Air Lines / FOCUS Brands / GE / Georgia-Pacific / IBM / Kimberly-Clark / Mohawk Home / Newell-Rubbermaid / Rollins / SAP / Siemens / Solvay Pharmaceuticals / SunTrust / The Coca-Cola Company / The Home Depot / Turner / UPS / The United Way / The Weather Channel / WebMD
Goizueta IMPACT Field Electives
You will have the opportunity to solve an issue of strategic importance for a client in the field or discipline of your choice. The semester kicks off with a common Goizueta IMPACT boot camp where you go deeper into project and client relationship management. You will work with internal and external leadership coaches to make sure your team launches successfully. Throughout the semester, expert faculty and coaching resources support the teams in developing their insights and recommendations. At the end of the semester, project teams present their recommendations to panels of clients, other business leaders, faculty and staff. In 2016, Goizueta Client Day brought over 250 judges to campus, providing a tremendous opportunity to connect with the broader business community and showcase our student talent.
2018 Goizueta IMPACT Field Electives include:
- Catalyzing Social Impact – Professor Randy Martin
- Entertainment, Culture and Media – Professor Giacomo Negro
- Healthcare – Professor Steve Culler
- Operations – Professor Jeff Rummel
- Real Estate – Professor Tom Evans
- Strategic Management – Professor Renée Dye
- Strategic Valuation – Professor Kevin Crowley
- Marketing Strategy – Professor Saloni Vastani