Marketing & Communications Overview
This is not a full list of capabilities, but a good summary. Estimated timelines are general guidelines. Actual time will vary depending on project complexity, team availability, and responsiveness of requestor.
Capability | Deliverables / Examples | Estimated Timeline |
---|---|---|
🎨 Graphic Design | Flyers, banners, signage, promotional items, brochures, presentations, annual reports, event materials | 1–3 weeks |
✍️ Copywriting | Website content, email campaigns, marketing materials, brochures, annual reports | 1–3 weeks |
📰 Editorial Writing | News stories, feature articles, Q&As for student blogs, internal/external communications | 2-4 weeks per article |
📣 Media Relations | Press releases, media outreach, pitching stories, interview coordination | 1–3 weeks per campaign |
📱 Social Media Promotion | Content creation, campaign strategy, event promotion on Goizueta main channels | 1–2 weeks per campaign |
🌐 Website Services | Page redesigns, content creation, UX improvements, website training | 1–4 weeks |
📷 Photography | Promotional imagery, product photography | 3 days – 1 week |
🎥 Videography | Promotional videos, interviews | 2–6 weeks |
While our Marketing & Communications team provides these services at no cost, any production or third-party expenses incurred will be the responsibility of the requesting department; add an additional 5 business days to the timeline for any projects needing print production.
Capacity & Project Prioritization
Please note that our Marketing & Communications team has limited capacity. Projects will be prioritized based on alignment with:
- Brand Building – efforts that strengthen awareness and reputation
- Revenue Generation – initiatives that drive measurable business results
- Strategic Alignment – activities that support key organizational goals
We may not be able to accommodate all project requests. We appreciate your understanding as we focus resources on the highest-impact projects.
Visual Assets & Brand Guide
Reference
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Brand Guide
Your primary resource for colors, logo usage, fonts, and other visual & text guidelines. -
Messaging Guide
Empowers ambassadors for Goizueta with tools to communicate our value, impact, and meaningful work to key audiences. -
School Logos
Approved logo lockups in various sizes, colors, and orientations. -
Visual Assets
The brand includes a variety of graphic elements that can be used to add visual interest to creative materials. Provide this graphics package to designers. -
Stock Imagery & Photography
We have a curated collection of approved imagery and photography for your review and use. -
Emory Outdoor Signage Guidelines
Review Emory's policy on outdoor signage, which refers to any exterior sign on the Atlanta and Oxford campuses.
Design Templates
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Email Signature
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Powerpoint Presentation
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Zoom Background
Two options for video call background. Downloads as ZIP file. -
Digital Signage
Canva login required -
Social Post Horizontal
Canva login required -
Social Post Square
Canva login required -
Email Header
Canva login required -
Direction Sign Horizontal
Canva login required -
Directional Sign Vertical
Canva login required -
Report
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Postcard
Canva login required -
Mini Postcard
Canva login required -
Flyer Horizontal
Canva login required -
Flyer Vertical
Canva login required -
Letterhead
Self-Service Requests
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External Website Editor Training
Eligible faculty & staff can update their own content on goizueta.emory.edu -
Faculty Profile Updates
Faculty can edit their own profile details that are publicly displayed on goizueta.emory.edu. -
Promotional Item Ordering
Review popular vendors for bulk purchasing. -
Media Release Form
Individual permission for use in print, video, digital, or audio production.