Resources for Identity & Brand

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Marketing & Communications Overview

This is not a full list of capabilities, but a good summary. Estimated timelines are general guidelines. Actual time will vary depending on project complexity, team availability, and responsiveness of requestor.

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Capability Deliverables / Examples Estimated Timeline
🎨 Graphic Design Flyers, banners, signage, promotional items, brochures, presentations, annual reports, event materials 1–3 weeks
✍️ Copywriting Website content, email campaigns, marketing materials, brochures, annual reports 1–3 weeks
📰 Editorial Writing News stories, feature articles, Q&As for student blogs, internal/external communications 2-4 weeks per article
📣 Media Relations Press releases, media outreach, pitching stories, interview coordination 1–3 weeks per campaign
📱 Social Media Promotion Content creation, campaign strategy, event promotion on Goizueta main channels 1–2 weeks per campaign
🌐 Website Services Page redesigns, content creation, UX improvements, website training 1–4 weeks
📷 Photography Promotional imagery, product photography 3 days – 1 week
🎥 Videography Promotional videos, interviews 2–6 weeks

While our Marketing & Communications team provides these services at no cost, any production or third-party expenses incurred will be the responsibility of the requesting department; add an additional 5 business days to the timeline for any projects needing print production.

Capacity & Project Prioritization

Please note that our Marketing & Communications team has limited capacity. Projects will be prioritized based on alignment with:

  • Brand Building – efforts that strengthen awareness and reputation
  • Revenue Generation – initiatives that drive measurable business results
  • Strategic Alignment – activities that support key organizational goals

We may not be able to accommodate all project requests. We appreciate your understanding as we focus resources on the highest-impact projects.

Visual Assets & Brand Guide

To assist as you build your desired piece, you may want to browse our visual assets (packaged graphics for designers) and our approved imagery and photography repository.

Reference

  • Brand Guide

    Your primary resource for colors, logo usage, fonts, and other visual & text guidelines.
    Download

  • Messaging Guide

    Empowers ambassadors for Goizueta with tools to communicate our value, impact, and meaningful work to key audiences.
    Download

  • School Logos

    Approved logo lockups in various sizes, colors, and orientations.
    Download Logo Options

  • Visual Assets

    The brand includes a variety of graphic elements that can be used to add visual interest to creative materials. Provide this graphics package to designers.
    Download

  • Stock Imagery & Photography

    We have a curated collection of approved imagery and photography for your review and use.
    View Collection

  • Emory Outdoor Signage Guidelines

    Review Emory's policy on outdoor signage, which refers to any exterior sign on the Atlanta and Oxford campuses.
    View Guidelines

Design Templates

URL Shortener

Request a short URL (emory.biz/) to use for flyers, signs, and other collateral where someone may need to remember your URL.
Request

Self-Service Requests

  • External Website Editor Training

    Eligible faculty & staff can update their own content on goizueta.emory.edu
    How-To Videos

  • Faculty Profile Updates

    Faculty can edit their own profile details that are publicly displayed on goizueta.emory.edu.
    Training Guide

  • Promotional Item Ordering

    Review popular vendors for bulk purchasing.
    Download List

  • Media Release Form

    Individual permission for use in print, video, digital, or audio production.
    Download & Print

Student Requests

  • Apply for Public Web Presence

    Submit details for your organization
    Request

  • Web Governance Policy

    Approved student club/group content is bound by Code of Conduct and guidelines
    Download

Need Help?

If you have questions about the brand guide, have a template or icon need that is not available for download, or have a design or marketing request, please contact us.
Email Marketing & Communications
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