Behavioral Decision Insights for students at Emory University's Goizueta Business School

Behavioral Insights For Students

  • Consumer Behavior (Ryan Hamilton)

    Marketing begins and ends with the customer, from determining customers' needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in consumer psychology with the goal of understanding how these ideas can be used in marketing decision making. Topics covered include customer psychological processes (e.g., motivation, perception, attitudes, decision-making) and their impact on marketing (e.g., segmentation, branding, customer satisfaction). The goal is to provide students with a set of tools, concepts, and theory to consider when faced with a decision involving understanding customer responses to marketing actions.

    Financial Decisions in the Boardroom

    The market for corporate control is the market in which alternative management teams compete to control corporate resources. This course will examine the forces which can potentially explain corporate phenomena that affect corporate resources under the command of a management team, like takeovers, leveraged buyouts, stock buybacks, leveraged acquisitions, divisional sales, etc. This course will also examine internal and external control mechanisms, as well as any interactions between them, which serve to discipline management and align management goals with shareholder wealth maximization.

    Making Effective Decisions

    Every aspect of your life is surrounded by decisions those made by you and those made by others. Imagine how much better your life would be if all of your important decisions were as good as they realistically could be. As your career grows, your decisions will become more and more important. Many of them will entail considerable risk. Many will also involve potential competition. Most of them will be neither clear-cut nor obvious. You have acquired the tools of rationality. In this course we will examine the bounds of rationality and how decisions (and problems) are made under the influence of those bounds. Our journey will takes us from the influence of groups and social media, to the psychology and neuroscience underlying deception, economic choice, risk, emotional influences, and social and ethical decisions. The goal of this course is to examine both how you currently make your decisions and how a variety of methods will allow you to significantly improve your decision making and problem solving skills. All this comes from the enormous amount of research in the last few years about how people make decisions and solve problems, and how they can make their decisions and problem solving better.

  • At Goizueta Business School, faculty and student researchers are committed to better understanding how decision making affects business. The Behavioral Research Lab brings together world-renowned faculty, students, and community members who are committed to answering fundamental questions about how humans behave, think, collaborate, make decisions, and respond to challenges.

    Read More

  • Study suggests recession made young workers more humble

    Emily BianchiAccording to a study done by Dr. Emily Bianchi of Emory University’s Goizueta Business School, recession is an event that could mitigate characteristics of narcissism. "Every generation thinks they're better than the next, and the “you kids get off my lawn” attitude has been particularly tough on Millennials. They’ve been called entitled, lazy and self-involved. But, they’re also young people who came of age during a recession. We don’t know a whole lot about where narcissism comes from, but what we do know seems to suggest that narcissism is tempered by adversity and to some extent by failure,” she says.

    Learn More

Consumer Behavior (Ryan Hamilton)

Marketing begins and ends with the customer, from determining customers' needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in consumer psychology with the goal of understanding how these ideas can be used in marketing decision making. Topics covered include customer psychological processes (e.g., motivation, perception, attitudes, decision-making) and their impact on marketing (e.g., segmentation, branding, customer satisfaction). The goal is to provide students with a set of tools, concepts, and theory to consider when faced with a decision involving understanding customer responses to marketing actions.

Financial Decisions in the Boardroom

The market for corporate control is the market in which alternative management teams compete to control corporate resources. This course will examine the forces which can potentially explain corporate phenomena that affect corporate resources under the command of a management team, like takeovers, leveraged buyouts, stock buybacks, leveraged acquisitions, divisional sales, etc. This course will also examine internal and external control mechanisms, as well as any interactions between them, which serve to discipline management and align management goals with shareholder wealth maximization.

Making Effective Decisions

Every aspect of your life is surrounded by decisions those made by you and those made by others. Imagine how much better your life would be if all of your important decisions were as good as they realistically could be. As your career grows, your decisions will become more and more important. Many of them will entail considerable risk. Many will also involve potential competition. Most of them will be neither clear-cut nor obvious. You have acquired the tools of rationality. In this course we will examine the bounds of rationality and how decisions (and problems) are made under the influence of those bounds. Our journey will takes us from the influence of groups and social media, to the psychology and neuroscience underlying deception, economic choice, risk, emotional influences, and social and ethical decisions. The goal of this course is to examine both how you currently make your decisions and how a variety of methods will allow you to significantly improve your decision making and problem solving skills. All this comes from the enormous amount of research in the last few years about how people make decisions and solve problems, and how they can make their decisions and problem solving better.

At Goizueta Business School, faculty and student researchers are committed to better understanding how decision making affects business. The Behavioral Research Lab brings together world-renowned faculty, students, and community members who are committed to answering fundamental questions about how humans behave, think, collaborate, make decisions, and respond to challenges.

Read More

Study suggests recession made young workers more humble

Emily BianchiAccording to a study done by Dr. Emily Bianchi of Emory University’s Goizueta Business School, recession is an event that could mitigate characteristics of narcissism. "Every generation thinks they're better than the next, and the “you kids get off my lawn” attitude has been particularly tough on Millennials. They’ve been called entitled, lazy and self-involved. But, they’re also young people who came of age during a recession. We don’t know a whole lot about where narcissism comes from, but what we do know seems to suggest that narcissism is tempered by adversity and to some extent by failure,” she says.

Learn More

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Of academic departments within Goizueta Business School conducting behavioral research

13

Top scholars in behavioral research among our faculty