Her passion for analysis and knack for negotiation led Briana Soria 15MBA to Goizueta's marketing concentration. Although she didn't know what to expect from her Management Practice elective, she knew of the professors' research in the social media space and decided to take a chance.
"Businesses are moving away from 'what feels right' or what worked in the past to truly data-driven decisions. Being able to effectively communicate recommendations based on complex analysis is a skill Goizueta has helped me develop. Now I'm even more confident presenting solutions - and I know that is the key to success in my career."