Faculty and Research
The Marketing Area at the Goizueta Business School has gained a worldwide reputation for its focus on scholarly research. Our faculty is comprised of highly accomplished scholars with exceptional publication records who are well known for their work on customer relationship management, diffusion of innovations, pricing and auctions, market structure and evolution, strategic alliances and multi-channel management. They are agenda setters in their respective fields of expertise as evidenced by their publication records, positions on the editorial boards of leading scholarly research journals, and conference chairing activities.
Center Leadership
Doug Bowman
Professor of Marketing
Area Coordinator
Senior Associate Dean of External Relations
Professor Bowman joined Goizueta Business School in Summer 1999. His research focuses on empirically investigating the long-term effects of marketing strategies, the effects of competition on marketing strategy, on understanding how buyer-seller relationships evolve over time, and understanding the conditions which favor standardization versus customization of marketing programs. His research has been published in journals that include the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, and articles based on his research have appeared in a number of newspapers and business magazines including the Economist, and he has appeared on television such as MS-NBC to discuss topics related to marketing strategies and tactics and consumer trends, to name a few. His research into the evolution of customer preferences in a new market won the 2001 Paul E. Green Award for the paper published in the JMR deemed to have the greatest potential to contribute significantly to the practice of marketing research and research in marketing. He was a finalist for the 2003 best paper award in IJRM.
Professor Bowman's recent teaching includes courses in product and brand management, in marketing management and strategy, and in global marketing management. He is listed as outstanding faculty in four recent editions of Business Week's Guide to the Best Business Schools. In 2004, he was awarded the Marc F. Adler Prize for Excellence in Teaching, which honors teaching quality, course innovation and relevance to real-world problem solving in all Goizueta Business School programs over a 3 year period. He was previously on the faculty at the Krannert School of Management, Purdue University where he was selected as the Outstanding Undergraduate Teacher four years in a row, and was runner-up once. In the MBA program, he was runner-up for the Outstanding MBA Teacher Award his last four years there. He has executive education and consulting experience in areas related to marketing research, product and brand management, customer behavior, new product development, and marketing strategy with firms ranging from Coca-Cola to Burson-Marsteller to Earthlink to Eli Lilly to Group BMW to Whirlpool . Outside of Emory, he enjoys fitness, ice hockey, and coaching little-league soccer teams to an occasional victory.
Sandy Jap
Dean’s Term Chair
Professor of Marketing
Sandy Jap's research focuses on the development and management of interorganizational relationships such as how to create and manage strategic alliances over time, how to balance their risks and rewards, and how to share the payoffs of close collaborations. These efforts have been conducted in a number of industries, including the aerospace, automotive, chemical, petroleum, and consumer product industries. The results of this work have been published in a variety of books and journals, including: the Journal of Marketing Research, the Journal of Marketing, Marketing Science, Management Science, Sloan Management Review, and special issues of the International Journal of Research in Marketing and the Journal of Personal Selling and Sales Management. She is an Editorial Board Member of the Journal of Marketing Research, Journal of Marketing and Marketing Letters, and is an Area Editor for the International Journal of Research in Marketing. More recently, she was given the Lou Stern Award 2007 for the article in marketing channels and distribution with the greatest impact on the field three to eight years after publication. In 2003, she was named one of the top twenty “potential leaders of the next generation of marketing academics” by the Marketing Science Institute and in 2004 she was given the title of Caldwell Research Fellow, an internal award for research excellence.
Her current work involving online, reverse auctions has received significant attention from the academic community and the marketplace, including The Wall Street Journal, CFO Magazine, and Harvard Business Review. It also earned her a Frank Batten Young Scholar Award, given to top junior faculty for exemplary research in E-Business and Supply Chain Management. She joined the Goizueta Business School in 2001; prior to that, Professor Jap was on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology. Her teaching includes courses in channel management, internet marketing, and marketing management in MBA, BBA, and Executive Education programs.
Tim Halloran
Associate Director - Administration, EmoryMAC
Adjunct Instructor Marketing
Timothy Halloran joined Goizueta Business School in the fall of 2006 and brings a practitioner approach with significant experience in the areas of brand management and new product development. Tim has built and directed some of the world’s largest brands, with over 18 years of strategic consumer marketing, advertising, and new product development experience. Prior to joining GBS, Tim spent over 10 years at the Coca-Cola company working on such key initiatives as the national launch of POWERADE and its sponsorship of the Olympics, development of Dasani bottled water, development of Coke's first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola's U.S. tea strategy. Prior to Coca-Cola, Tim spent time at Nielsen Marketing Research.
Tim currently stays active in the field by providing consulting guidance to top marketing companies and brands, including Coca-Cola, Kraft Foods, Georgia Pacific, Popeyes, and Turner Broadcasting in the area of understanding, defining, and improving their brands’ relationships with consumers. Many of these firms and their current initiatives find their way into his classrooms.
Tim teaches Brand Management and New Product Lab in the BBA, MBA, and Executive MBA programs. As an example of the practical approach he employs in the classroom, his New Product Lab course enables students to act as new product developers on actual initiatives from such firms as Coca-Cola, CNN, the Atlanta Braves, Kraft Foods, Comcast, and Newell Rubbermaid.
Tim has been featured as a brand expert on numerous radio and television outlets as well as the USA Today, the Wall Street Journal, and Business Week. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist by Georgia State University.
