Client Guide

As a client, you will have the opportunity to customize a project that reflects your organization's current and future strategy and marketing challenges.

For example, prior clients have commissioned GMSC students to:

  • Reposition or launch a product or service
  • Assess new or existing domestic market potential
  • Maximize marketing budget to increase profitability and market share
  • Bundle products and services together to improve margins and customer satisfaction
  • Utilize new channels or partnerships to reach new customers
  • Develop social media strategies Evaluate global market opportunities

The first step is identifying potential strategy and marketing opportunities within your organization that fit the criteria to become a GMSC project. We ask that all interested clients submit a two-page project proposal to be considered for this year's program. GMSC is run under a non-profit structure. As such, a fee is charged that covers the operating and administrative costs of the program, including a significant proportion devoted to the team's research activities.

If you are interested in being a client of the GMSC, please contact Bill Zrike or Sanibh Aryan Co-Directors of Account Relations, for additional information. Thank you for your interest and continued support. We look forward to working with you!