Behavioral Research Lab

The Behavioral Research Lab is a state-of-the-art facility for testing cutting edge hypotheses about human behavior and cognition in business settings. It is a great resource for the university - for faculty and graduate research alike.

The space can be transformed to meet the needs of the study. The lab has 20 stations, each of which includes a desk with privacy screens, an all-in-one desktop computer with video capture capability, headsets, and a wireless mouse and keyboard. These stations are also modular, allowing the space to be configured for your specific research needs.

In addition to the cameras built in to each computer, the lab is equipped with remote-controlled wall cameras the can be operated from behind a one-way mirror. The lab is also equipped with a projector for presentations and/or instruction.

A manager and programmer are available for those using the lab. The lab also employs student lab assistants who work part-time to assist with research.

BEHAVIORAL RESEARCH LAB LOCATION

Behavioral research is critical to the work performed by many Goizueta and Emory faculty members. Following are some examples of laboratory-based research studies performed by Goizueta faculty:

• "Linking task conditions to physiology and judgment errors in RM systems," E. Bendoly, Production and Operations Management, forthcoming 2011.
• "The Dark Side of Rapport: Agent Misbehavior Face-to-Face and Online," Sandy Jap, Diana Robertson and Ryan Hamilton, Management Science, forthcoming.
• "Lost in translation: The effects of incentive compensation on strategy surrogation," W. Choi, G. Hecht and William B. Tayler, under second round review for The Accounting Review.
• "Norms, conformity, and controls,"William B. Tayler and R. J. Bloomfield, Journal of Accounting Research, 2011.
• "Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources,"Ryan Hamilton, Kathleen Vohs, Anne-Laure Sellier and Tom Meyvis, Organizational Behavior and Human Decision Processes, May 2011.
• "The perception of difficulty in project-work planning and its impact on resource sharing, " E. Bendoly, J. Perry-Smith, D. Bachrach, Journal of Operations Management, 28(5), 2010.
• "Lock-in situations in supply chains: A social exchange theoretic study of sourcing arrangements in power-based buyer-supplier relationships," A. Nair, D. Griffith, J.S., Arlbjørn, E. Bendoly, R. Narasimhan, Journal of Operations Management, 26(5), 2009.
• "Margin Trading, Overpricing, and Synchronization Risk," S. Bhojraj, R. J. Bloomfield and William B. Tayler,The Review of Financial Studies, 2009.
• "Momentum, reversal, and uniformed traders in laboratory markets,"R. J. Bloomfield, William B. Tayler, and F. Zhou,The Journal of Finance, 2009.
• "Flattening the Organization: The Effect of Organizational Reporting Structure on Honesty in Managerial Reporting," R.L. Hannan, W.F. Rankin and Kristy L. Towry, Review of Accounting Studies, 2010.
• "Recordkeeping Alters Economic History by Promoting Reciprocity" S. Basu, J. Dickhaut, G. Hecht, Kristy L. Towry and G. Waymire, Proceedings of the National Academy of Sciences, January 2009.
• "Understanding behavioral sources of process variation following Enterprise System deployment," E. Bendoly and M. Cotteleer, Journal of Operations Management, 26(1), 2008.
• "The role of operational interdependence and supervisory experience on assessments of ERP systems," E. Bendoly, D.G. Bachrach and B. Powell, Production and Operations Management, 17(1), 2008.
• "Contracting on Contemporaneous vs. Forward Looking Measures: An Experimental Investigation," A.M. Farrell, K.K. Kadous and Kristy L. Towry, Contemporary Accounting Research, Fall 2008.
• "When Formal Controls Undermine Trust and Cooperation," M.H. Christ, K.L. Sedatole, M.A. Thomas and Kristy L. Towry, Strategic Finance, January 2008.
• "Moderating effects of information access on project management behavior, performance and perceptions," E. Bendoly and M. Swink, Journal of Operations Management, 25(3), 2007.
• "The Effect of Information Systems on Honesty in Managerial Reporting: A Behavioral Perspective," R.L. Hannan, W.F. Rankin and Kristy L. Towry), Contemporary Accounting Research, Winter 2006.
• "Organizational citizenship behavior and performance evaluations: Exploring the impact of task interdependence," D.G. Bachrach, B. Powell, E. Bendoly, Journal of Applied Psychology, 91(2), 2006.
• "The Effect of Control on Trust and Cooperation in Collaborative Environments," A.L. Coletti, K.L. Sedatole and Kristy L. Towry, The Accounting Review, April 2005.
• "The Limitations of Experimental Design: A Case Study Involving Monetary Incentive Effects in Laboratory Markets," S.J. Kachelmeier and Kristy L. Towry, Experimental Economics, 2005.
• "Control in a Teamwork Environment -- The Impact of Social Ties on the Effectiveness of Mutual Monitoring Contracts," Kristy L. Towry, The Accounting Review, October 2003.
• "Negotiated Transfer Pricing: Is Fairness Easier Said than Done?" S.J. Kachelmeier and Kristy L. Towry, The Accounting Review, July 2002.
• "Attributions of the 'Causes' of performance as an alternative explanation of the OCB / performance relationship," D.G. Bachrach, E. Bendoly and P.M. Podsakoff, Journal of Applied Psychology, 86(6), 2001.

Faculty Associated with the Behavioral Research Lab

• Elliot Bendoly, Associate Professor of Information Systems and Operations Management
• Ryan Hamilton, Assistant Professor of Marketing
• Sandy Jap, Dean’s Term Chair and Professor of Marketing
• Kathryn Kadous, Professor of Accounting
• Jill Perry-Smith, Associate Professor of Organization & Management
• Reshma Shah, Assistant Professor in the Practice of Marketing
• William Tayler, Assistant Professor of Accounting
• Kristy Towry, Associate Professor of Accounting
• Greg Waymire, Asa Griggs Candler Professor of Accounting
• Melissa Williams, Assistant Professor in Organization & Management

Additional Users

• Willie Choi - University of Pittsburgh
• Scott Emett – Cornell University
• Ron Guymon – Georgia State University
• Gary Hecht - University of Wisconsin-Madison
• Jane Thayer – University of Georgia
• Lindsay Toppins (Annual Giving)
• Donald Young - Current PhD Student

If you are interested in participating in research being conducted in Goizueta’s Behavioral Research Lab, log on to the Goizueta Research Participation System. All Goizueta students are currently in the system; but others are welcome to add their name if they would like to be invited to future studies. If you are a faculty member interested in reserving the lab or its resources, please refer to the lab calendar or contact the lab manager.

Julie Mohamed

Lab Manager

Mohamed joined the Goizueta Business School staff in 2011. She has a degree in psychology from Brown University and experience as a research assistant, teaching assistant, grant writer, teacher through Teach for America, and program coordinator for Samaritans of Rhode Island.

Lisa Harris

Programmer

Harris joined the Goizueta Business School staff in 2003 as an Information Analyst. Her skills and work experiences include process analysis, web development, software deployment, training and support. She is responsible for providing application development for faculty in the behavioral research laboratory.

Faculty Lab Advisor

Dr. Ryan Hamilton, Assistant Professor of Marketing
ryan_hamilton@bus.emory.edu

Lab Manager

Julie Mohamed
julie_mohamed@bus.emory.edu

Programmer

Lisa Harris
lisa_harris@bus.emory.edu