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Michael Lewis

Michael Lewis
Associate Professor of Marketing; Doctoral Area Coordinator Marketing
Email: Michael_Lewis@bus.emory.edu
Phone: (404) 727-9438
Fax: (404) 727-3552

Goizueta Business School
Emory University
1300 Clifton Road NE
Atlanta, Georgia 30322 USA

Biography

Michael Lewis joined Goizueta Business School in July 2010. Prior to obtaining a Ph.D. in Marketing from Northwestern Lewis earned an MBA from the University of Chicago and a Master's in Industrial Engineering from the University of Illinois. He was formerly an assistant professor at the University of Florida and Washington University at St. Louis. His professional background also includes experience at Northwest Airlines. Lewis’ research focuses on issues such as consumer response to loyalty programs, methods for customer valuation and dynamic pricing. His research has appeared in the Journal of Marketing Research, Management Science, Marketing Science, Journal of Marketing and the Journal of Retailing.

Publications

  • “Dynamic Customer Management and the Value of One-to-One Marketing,” Marketing Science, forthcoming.
  • “Customer Relationship Management: Maximizing Customer Lifetime Value,” in the Wiley Encyclopedia of Operations Research and Management Science, 2009.
  • “Managing Stockouts in Online Retailing,” with X. Jing, Journal of Marketing Research, conditionally accepted 2009.
  • “Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball,” Journal of Marketing Research, 2008.

Working Papers

  • “Alliance Management and Strategic Diversity in Professional Sports: A Hidden Markov Model of Team Capabilities.”
  • “Loyalty Based Rewards, Consumer Reactions and Customer Asset Value,” with T. Silk.
  • “Rewarding Some and Punishing Others: An Empirical Study of Price Discrimination,” with X. Jing.
  • “Customer Portfolio Composition and Customer Equity Feedback Effects: Student Diversity and Acquisition in Education Communities,” with D. Mitra.

Areas of Specialization

  • Customer Relationship Management
  • Revenue Management
  • Nonlinear and Dynamic Pricing
  • Sports Marketing
  • Political Marketing

Achievements and Honors

  • O’Dell Award Finalist, 2009
  • MSI Young Scholar, 2007
  • Doctoral Consortium Faculty Fellow, 2007

Professional Memberships and Activities

  • Institute for Operations Research and Management Science (INFORMS)
  • American Marketing Association (AMA)
  • Member, Editorial Board, Marketing Science, 2003-present

Academic Background

PhD, Marketing, Kellogg Graduate School of Management, Northwestern University, 2001
MBA, Marketing and Finance, Graduate School of Business, University of Chicago, 1993
MS, Industrial Engineering and Operations Research, University of Illinois, 1990
BS, Industrial Engineering, University of Illinois, 1989