EmoryMAC will facilitate the development and dissemination of scholarly research activities with a marketing analytics theme. Examples include helping to link Emory faculty and PhD students with industry data sponsors, and sponsoring visits from potential data sponsors.
We have had recent discussions regarding data commitments from Atlanta-based firms that are a direct result of EmoryMAC positioning our school as a local center of excellence in the area of marketing analytics.
An output objective of EmoryMAC is to create intellectual capital that would shape the forefront of how quantitative and statistical analyses will be employed throughout the organization. Such capital would be manifested in the production of scholarly, peer-reviewed journal articles for academics and possibly some executive journals, presentations at scholarly and practitioner-focused conferences, as well as publicity and citations in the marketplace press. And finally, a key measure of such capital is not just the papers and discussion that arise from these efforts, but the deployment and usage of this capital throughout our member firms and industries.
Emory Goizueta has been selected to host the 2014 INFORMS Marketing Science Conference. This will bring 900+ quantitatively-oriented marketing scholars to campus in mid-June 2014.