Research

The Emory Marketing Analytics Center (EmoryMAC) is a thought leader in data-driven marketing analysis, applying academic research methods to a wide range of important practical problems.

EmoryMAC facilitates the development and dissemination of scholarly research activities with a marketing analytics theme. Examples include linking Emory faculty and PhD students with industry data sponsors, and sponsoring visits to campus by potential data sponsors. As a center of excellence in marketing analytics, EmoryMAC has a number of data commitments from firms who support fact-based, data-driven approaches to marketing.

An output objective of EmoryMAC is intellectual capital that shapes the forefront of how quantitative and statistical analyses are employed throughout the organization. Such capital is manifested in the production of scholarly, peer-reviewed journal articles for academics, presentations at scholarly research conference, publications in selected managerially-oriented publications, presentations and tutorials at practitioner-focused conferences, as well as publicity and citations in the marketplace press. A key measure of such capital is not just the papers and discussion that arise from these efforts, but the deployment and usage of this intellectual capital throughout our member firms and industries.

Emory Goizueta has been selected to host the 2014 INFORMS Marketing Science Conference. This will bring 900+ quantitatively-oriented marketing scholars to campus in mid-June 2014.