Associate Professor of Marketing
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Phone: (404) 727-5275
Goizueta Business School
1300 Clifton Road NE
Atlanta, GA 30322 USA
David Schweidel joined the Goizueta Business School faculty in 2012. His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation. His current research explores the use of social media as a means of marketing intelligence. His research has appeared in publications including Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. He completed his PhD at the Wharton School of the University of Pennsylvania in 2006. Prior to joining Goizueta, he was on the faculty at the University of Wisconsin-Madison School of Business. While at the Wisconsin School of Business, he received junior faculty research and teaching awards. In 2011, he was invited to participate in the Marketing Science Institute's biennial Young Scholar Program.
- Schweidel, David A., Eric T. Bradlow and Patti Williams (2006), “A Feature-Based Approach to Assessing Advertisement Similarity,” Journal of Marketing Research, 43 (2), 237-243
- Schweidel, David A., Peter S. Fader and Eric T. Bradlow (2008), “Understanding Subscriber Retention Within and Across Cohorts Using Limited Information,” Journal of Marketing, 72 (1), 82-94.
- Schweidel, David A., Peter S. Fader and Eric T. Bradlow (2008), “A Bivariate Timing Model of Customer Acquisition and Retention,” Marketing Science, 27 (5), 829-843.
- Schweidel, David A. and Peter S. Fader, (2009) “Revisiting Dynamic Changepoints: An Evolving Process Model of New Product Sales,” International Journal of Research in Marketing, 26 (2), 119-124.
- Schweidel, David A. and Robert J. Kent (2010), “Predictors of the Gap between Program and Commercial Audiences: An Investigation Using Live Tuning Data,” Journal of Marketing, 74 (3), 18-33.
- Schweidel, David A., Eric T. Bradlow and Peter S. Fader (2011), “Portfolio Dynamics for Customers of a Multiservice Provider,” Management Science, 57 (3), 471-486.
- Moe, Wendy W., David A. Schweidel and Michael Trusov (2011), “What Influences Customers’ Online Comments” MIT Sloan Management Review, 53 (1), 14-16.
- Braun, Michael and David A. Schweidel (2011), “Modeling Customer Lifetimes with Multiple Causes of Churn,” Marketing Science, 30 (5), 881-902.
- Kent, Robert J. and David A. Schweidel (2011), “Introducing the Ad ECG: How the Set-top Box Tracks the Lifeline of Television,” Journal of Advertising Research, 51 (4), 586-593.
- Moe, Wendy W. and David A. Schweidel (2012), “Online Product Opinions: Incidence, Evaluation and Evolution,” Marketing Science, 31 (3), 372-386.
- Schweidel, David A., Wendy W. Moe and Chris Boudreaux, “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations”
- David A. Schweidel, Natasha Foutz and Robin J. Tanner, “The Impact of Product Placement on Commercial Break Audience Levels”
- Goldstein, Kenneth, David A. Schweidel and Mike B. Wittenwyler, “Lessons Learned: Political Advertising and Political Law”
Memberships and Activities
- American Marketing Association
- American Statistical Association
|2006||PhD||Marketing||The Wharton School of the University of Pennsylvania|
|2004||MA||Statistics||The Wharton School of the University of Pennsylvania|
|2001||BA||Mathematics, minors in Economics and Actuarial Mathematics||University of Pennsylvania|