- Associate Professor of Marketing
- Phone: (404) 727-5275
Mailing Address:1300 Clifton Road
Atlanta, GA 30322
BiographyDavid Schweidel joined the Goizueta Business School faculty in 2012. His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation. His current research explores the use of social media as a means of marketing intelligence. His research has appeared in publications including Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. He completed his PhD at the Wharton School of the University of Pennsylvania in 2006. Prior to joining Goizueta, he was on the faculty at the University of Wisconsin-Madison School of Business. While at the Wisconsin School of Business, he received junior faculty research and teaching awards. In 2011, he was invited to participate in the Marketing Science Institute's biennial Young Scholar Program.
- Schweidel, David A., Eric T. Bradlow and Patti Williams (2006), “A Feature-Based Approach to Assessing Advertisement Similarity,” Journal of Marketing Research, 43 (2), 237-243
- Schweidel, David A., Peter S. Fader and Eric T. Bradlow (2008), “Understanding Subscriber Retention Within and Across Cohorts Using Limited Information,” Journal of Marketing, 72 (1), 82-94.
- Schweidel, David A., Peter S. Fader and Eric T. Bradlow (2008), “A Bivariate Timing Model of Customer Acquisition and Retention,” Marketing Science, 27 (5), 829-843.
- Schweidel, David A. and Peter S. Fader, (2009) “Revisiting Dynamic Changepoints: An Evolving Process Model of New Product Sales,” International Journal of Research in Marketing, 26 (2), 119-124.
- Schweidel, David A. and Robert J. Kent (2010), “Predictors of the Gap between Program and Commercial Audiences: An Investigation Using Live Tuning Data,” Journal of Marketing, 74 (3), 18-33.
- Schweidel, David A., Eric T. Bradlow and Peter S. Fader (2011), “Portfolio Dynamics for Customers of a Multiservice Provider,” Management Science, 57 (3), 471-486.
- Moe, Wendy W., David A. Schweidel and Michael Trusov (2011), “What Influences Customers’ Online Comments” MIT Sloan Management Review, 53 (1), 14-16.
- Braun, Michael and David A. Schweidel (2011), “Modeling Customer Lifetimes with Multiple Causes of Churn,” Marketing Science, 30 (5), 881-902.
- Kent, Robert J. and David A. Schweidel (2011), “Introducing the Ad ECG: How the Set-top Box Tracks the Lifeline of Television,” Journal of Advertising Research, 51 (4), 586-593.
- Moe, Wendy W. and David A. Schweidel (2012), “Online Product Opinions: Incidence, Evaluation and Evolution,” Marketing Science, 31 (3), 372-386.
- Goldstein, Kenneth, David A. Schweidel and Mike B. Wittenwyler (2012), “Lessons Learned: Political Advertising and Political Law,” Minnesota Law Review, 96 (5), 1732-1754.
- Schweidel, David A. and George Knox (2013), “Incorporating Direct Marketing Activity into Latent Attrition Models,” Marketing Science, 32 (3), 471-487.
- Johnson, Jennifer Wiggins, Joann Peck and David A. Schweidel (2013), “Can Purchase Behavior Predict Relationship Perceptions and Willingness to Donate,” Psychology and Marketing, forthcoming.
- Schweidel, David A., Young-Hoon Park and Zainab Jamal, “Generalizing Latent Attrition Models for Multi-Activity Customer Base Analysis”
- Schweidel, David A. and Wendy W. Moe, “Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice”
- Park, Chang Hee, Young-Hoon Park and David A. Schweidel, “Incorporating Shopping Basket Composition into Purchase Timing Behavior”
- David A. Schweidel, Natasha Foutz and Robin J. Tanner, “The Impact of Product Placement on Commercial Break Audience Levels”
- Braun, Michael, David A. Schweidel and Eli Stein, “Customer Base Analysis with Service Quality Data”
- Wang, Yanwen, Michael Lewis, Manish Tripathi and David A. Schweidel, “The Value and Management of Candidates’ Social Media Communities: An Empirical Analysis of Congressional Elections in 2010 and 2012”
- Zhang, Yuchi, Wendy W. Moe and David A. Schweidel, “Drivers of Social Media Rebroadcasting: Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers”
Memberships and Activities
- American Marketing Association
- American Statistical Association
- Ph.D. Marketing , The Wharton School of the University of Pennsylvania, Philadelphia, PA 2006
- Master's in Statistics , The Wharton School of the University of Pennsylvania, Philadelphia, PA 2004
- Bachelor's Arts in Mathematics, minors in Economics and Actuarial Mathematics, University of Pennsylvania, Philadelphia, PA 2001