Edgar Leonard

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  • Associate Professor of Marketing
  • Phone: (404) 727-6358
  • Fax: (404) 727-6313

Mailing Address:

1300 Clifton Road
Atlanta, GA 30322

Biography

Professor Leonard is an Associate Professor of Marketing. Ed currently teaches in the EMBA degree program and is a regular contributor to the School's non-credit Executive Education programs. One of his programs, Marketing Strategies and Analysis for Competitive Advantage, has been rated among the top 5 programs in the Marketing and Sales area by INC. Previously he has served as Associate Dean of the Executive MBA Programs and has also directed the Evening MBA program. Prior to joining Emory he was a faculty member at North Carolina State University in Raleigh where he held a joint teaching and research position. Ed holds MBA and Ph.D. degrees in Business and an undergraduate degree in Chemistry.

Publications

  • The Rise and Fall of Strategic Planning: A Review of Henry Mintzberg’s latest work, Journal of Marketing, December 1996

Working Papers

  • The Effects of Package Type on Perceived Risk in Unbranded Products, with Martha McEnally

Areas of Specialization

  • Marketing Strategy
  • Marketing Planning
  • Marketing Performance
  • Marketing Research

Memberships and Activities

  • American Marketing Association
  • Southern Marketing Association
  • Board of Directors: Surgico, Holly Ridge Foods, Title America, American Marketing Association of Dekalb County, United Way (Volunteer Dekalb), Emory University, Houston Mill House

Selected Consulting Clients

  • IBM
  • The Coca-Cola Company
  • Norwest Bancor
  • Deloitte & Touche Consulting
  • The Federal Savings Bank
  • Melon Bank
  • Anchor Savings Bank
  • Lincoln National Insurance
  • Chicago Title Insurance

Education

  • Ph.D. Ph.D. in Marketing, Oklahoma State University, Stillwater, OK/United States 1973
  • Master's MBA in Finance, Oklahoma State University, Stillwater, OK/United States 1973
  • Ph.D. BA in Chemistry, University of Florida, Gainesville, FL/United States 1969