Marketing

Marketing is concerned with determining, creating, communicating, and delivering a value proposition that meets the needs of an organization's customers. Scholarly research in marketing is social science applied to marketing problems -- applied economics, applied psychology, applied sociology, etc. The Marketing faculty primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in two broad areas: marketing strategy, and marketing analytics.

The Marketing faculty has a very active program of research and publication in the leading journals in marketing. Many faculty have received highly competitive external research grants, hold leadership positions in marketing professional organizations, and are active in agenda-setting through visible roles in the editorial boards of leading journals including Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.

BBA Course Offerings

Click here for details on BBA Marketing Courses (PDF)

BBA Core Courses BBA Electives
BUS 340 - Marketing Management BUS 341 - Marketing Seminar (global)
BUS 342 - Marketing Intelligence & Customer Insights
BUS 343 - Digital & Social Media Strategy
  BUS 346 - Consumer Behavior
  BUS 347 - Product & Brand Management
  BUS 348 - Sales & Business Development
  BUS 349 - Entertainment & Media Marketing Fieldwork
  BUS 440 - Non-Profit Marketing Fieldwork
  BUS 441 - Ideation
  BUS 442 - Advertising & Marketing Communications Consulting
  BUS 444 - Marketing Analytics Consultancy
  BUS 446 - Advertising and Marketing Communications
BUS 447 - Sports Marketing
BUS 448 - Marketing Channels Strategy & Retailing
  BUS 449 - Marketing Strategy & CRM

MBA Course Offerings

Additional details on EvMBA and MBA Marketing Courses (PDF)

MBA Core Courses MBA Electives
BUS 540 - Marketing Management BUS 541 - Ideation
  BUS 542 - Marketing Intelligence & Customer Insights
  BUS 543 - Digital & Social Media Strategy
BUS 544 - Marketing Analytics Consultancy
BUS 546 - Integrated Marketing Communications
  BUS 547 - Product & Brand Management
  BUS 548 - Sales & Business Development
  BUS 549 - Goizueta Marketing Strategy Consultancy
  BUS 641 - Marketing Seminar (global)
  BUS 646 - Customer Behavior
BUS 647 - Sports Marketing
  BUS 648 - Marketing Channel Strategy & B2B
  BUS 649 - Marketing Strategy & CRM

Marketing Speaker Series

All speakers will present from 10:30am - 12:00pm on the listed date. For information and questions, please contact Sonya Owens or TI Kim.

Spring 2014 Speaker Paper Title Location
January 17 Young-hoon Park (Cornell University) "Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity" Room 208
January 24 Francine LaFontaine (University of Michigan)

"Financial Constraints and Moral Hazard: The Case of Franchising"

Room 208
February 7 Cynthia Cryder (Washington University in St. Louis) "Accounts are More Evaluable Than Dollars" Room 231
February 28 Aimee Drolet Rossi (University of California, Los Angeles) "The Preference for Moderation" Room 231
March 21 EmoryMAC Conference 4th Annual Emory Marketing Analytics Center Spring Conference Room 130
March 28 Anne-Laure Sellier (HEC) "Clock-Time, Event-Time and Consumer Decision-Making" Room 231
April 4 Anita Elberse (Harvard University) Canceled Room 231
April 18 Romana Khan (Ozyegin Universitesi)

”Consumer Choice and Brand Performance under the WIC Program"

Room 208