Marketing
Marketing is concerned with determining, creating, communicating, and delivering a value proposition that meets the needs of an organization's customers. Scholarly research in marketing is social science applied to marketing problems -- applied economics, applied psychology, applied sociology, etc. The Marketing faculty primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in two broad areas: marketing strategy, and marketing analytics.
The Marketing faculty has a very active program of research and publication in the leading journals in marketing. Many faculty have received highly competitive external research grants, hold leadership positions in marketing professional organizations, and are active in agenda-setting through visible roles in the editorial boards of leading journals including Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.
BBA Course Offerings
Click here for details on BBA Marketing Courses (PDF)
| BBA Core Courses | BBA Electives |
|---|---|
| BUS 340 – Marketing Management | BUS 341 - Marketing Seminar (global) |
| BUS 342 - Marketing Intelligence & Customer Insights | |
| BUS 343 - Digital & Social Media Strategy | |
| BUS 346 - Consumer Behavior | |
| BUS 347 - Product & Brand Management | |
| BUS 348 - Sales & Business Development | |
| BUS 349 - Entertainment/Media/Sports Marketing Fieldwork | |
| BUS 440 - Non-Profit Marketing Fieldwork | |
| BUS 441 – Ideation | |
| BUS 442 - Applied IMC | |
| BUS 444 - Marketing Analytics Consultancy | |
| BUS 446 - Advertising and Marketing Communications | |
| BUS 448 - Marketing Channels Strategy & Retailing | |
| BUS 449 - Marketing Strategy & CRM |
MBA Course Offerings
Additional details on EvMBA and MBA Marketing Courses (PDF)
| MBA Core Courses | MBA Electives |
|---|---|
| BUS 540 - Marketing Management | BUS 541 - Ideation |
| BUS 542 - Marketing Intelligence & Customer Insights | |
| BUS 543 - Digital & Social Media Strategy | |
| BUS 544 - Marketing Analytics Consultancy | |
| BUS 546 - Integrated Marketing Communications | |
| BUS 547 - Product & Brand Management | |
| BUS 548 - Sales & Business Development | |
| BUS 549 - Goizueta Marketing Strategy Consultancy | |
| BUS 641 - Marketing Seminar (global) | |
| BUS 646 - Customer Behavior | |
| BUS 648 - Marketing Channel Strategy | |
| BUS 649 - Marketing Strategy & CRM |
Marketing Faculty
Tenured/Tenure Track
- Douglas Bowman - Senior Associate Dean for External Relations; Professor of Marketing; McGreevy Term Chair; Co-Director, Emory Marketing Analytics Center
- Ryan Hamilton - Assistant Professor of Marketing
- Sandy Jap - Professor of Marketing; Goizueta Term Chair
- Edgar Leonard - Associate Professor of Marketing
- Michael Lewis - Associate Professor of Marketing
- David Schweidel - Associate Professor of Marketing
- Jagdish Sheth - Charles H. Kellstadt Professor of Marketing
- Ashish Sood - Assistant Professor of Marketing
- Manish Tripathi - Assistant Professor of Marketing
Non-Tenure Track
- Richard Flaig - Adjunct Instructor of Marketing
- Charles D. Frame - Adjunct Associate Professor of Marketing
- Timothy Halloran - Adjunct Instructor of Marketing
- Susan Hogan - Adjunct Assistant Professor of Marketing
- Reshma H. Shah - Assistant Professor in the Practice of Marketing
Affiliated Faculty
- Larry Barsalou - Affiliated Professor of Marketing