Marketing

Marketing is concerned with determining, creating, communicating, and delivering a value proposition that meets the needs of an organization's customers. Scholarly research in marketing is social science applied to marketing problems -- applied economics, applied psychology, applied sociology, etc. The Marketing faculty primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in two broad areas: marketing strategy, and marketing analytics.

The Marketing faculty has a very active program of research and publication in the leading journals in marketing. Many faculty have received highly competitive external research grants, hold leadership positions in marketing professional organizations, and are active in agenda-setting through visible roles in the editorial boards of leading journals including Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.

BBA Course Offerings

Core Courses Electives
BUS 340 - Marketing Management BUS 341 - Marketing Seminar (global)
BUS 342 - Marketing Intelligence & Customer Insights
BUS 343 - Digital & Social Media Strategy
BUS 346 - Consumer Behavior
BUS 347 - Product & Brand Management
BUS 348 - Sales & Business Development
BUS 349 - Entertainment & Media Marketing Fieldwork
BUS 440 - Non-Profit Marketing Fieldwork
BUS 441 - Ideation
BUS 442 - Advertising & Marketing Communications Consulting
BUS 444 - Marketing Analytics Consultancy
BUS 446 - Advertising and Marketing Communications
BUS 447 - Sports Marketing
BUS 448 - Marketing Channels Strategy & Retailing
BUS 449 - Marketing Strategy & CRM

MBA Course Offerings

Core Courses Electives
BUS 540 - Marketing Management BUS 541 - Ideation
BUS 542 - Marketing Intelligence & Customer Insights
BUS 543 - Digital & Social Media Strategy
BUS 544 - Marketing Analytics Consultancy
BUS 546 - Integrated Marketing Communications
BUS 547 - Product & Brand Management
BUS 548 - Sales & Business Development
BUS 549 - Goizueta Marketing Strategy Consultancy
BUS 641 - Marketing Seminar (global)
BUS 646 - Customer Behavior
BUS 647 - Sports Marketing
BUS 648 - Marketing Channel Strategy & B2B
  BUS 649 - Marketing Strategy & CRM