Timothy Halloran
Adjunct Instructor of Marketing
Adjunct Instructor
Marketing
Phone: 404-712-MKTG (6584)
Fax: 404-727-6313
Email: tim.halloran@emory.edu
Mailing Address:
Goizueta Business School
Emory University
1300 Clifton Road NE
Atlanta, GA 30322 USA
Biography
Tim Halloran is a member of the Marketing Faculty and also Executive Director of the Emory Marketing Analytics Center (EmoryMAC) initiative. He joined Goizueta Business School in the fall of 2006 and brings a practitioner approach with significant experience in the areas of brand management and new product development. Tim has built and directed some of the world’s largest brands, with over 18 years of strategic consumer marketing, advertising, and new product development experience. Prior to joining GBS, Tim spent over 10 years at the Coca-Cola Company working on such key initiatives as the national launch of POWERADE and its sponsorship of the Olympics, development of Dasani bottled water, development of Coke's first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola's U.S. tea strategy. Prior to Coca-Cola, Tim spent time at Nielsen Marketing Research.
Tim remains actively involved in the field as President of Brand Illumination, Inc. which provides consulting guidance to top marketing companies and brands, including Coca-Cola, Kraft Foods, Georgia Pacific, Popeyes, and Turner Broadcasting in the area of understanding, defining, and improving their brands’ relationships with consumers. Many of these firms and their current initiatives find their way into his classrooms.
Tim teaches Brand Management and New Product Lab in the BBA, MBA, and Executive MBA programs. As an example of the practical approach he employs in the classroom, the New Product Lab course he created enables students to act as new product developers on actual initiatives from such firms as Coca-Cola, CNN, Kraft Foods, the Atlanta Braves, the Atlanta Falcons, Comcast, and Newell Rubbermaid.
Tim has been featured as a brand expert on numerous radio and television outlets as well as the USA Today, the Wall Street Journal, and Business Week. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist by Georgia State University.
Areas of Specialization
- Brand Management
- Brand Positioning/Strategy
- New Product Development/Management
- Consumer Marketing
Education
| 1994 | MMR | Marketing Research | University of Georgia | |
| 1991 | BS | Business Administration/Accounting | Washington and Lee University |
