Douglas Bowman

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  • Professor of Marketing
  • Senior Associate Dean for External Relations
  • McGreevy Term Chair
  • Co-Director, Emory Marketing Analytics Center
  • Area Coordinator
  • Phone: 404-727-5008
  • Fax: 404-727-6313

Mailing Address:

Goizueta Business School
Emory University
1300 Clifton Road
Atlanta, GA 30322

Biography

Professor Bowman joined Goizueta Business School in Summer 1999. His research focuses on empirically investigating the long-term effects of marketing strategies, the effects of competition on marketing strategy, on understanding how buyer-seller relationships evolve over time, and understanding the conditions which favor standardization versus customization of marketing programs. His research has been published in journals that include the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, and articles based on his research have appeared in a number of newspapers and business magazines including the Economist, and he has appeared on television such as MS-NBC to discuss topics related to marketing strategies and tactics and consumer trends, to name a few. His research into the evolution of customer preferences in a new market won the 2001 Paul E. Green Award for the paper published in the JMR deemed to have the greatest potential to contribute significantly to the practice of marketing research and research in marketing. He was a finalist for the 2003 best paper award in IJRM.

Professor Bowman's recent teaching includes courses in product and brand management, in marketing management and strategy, and in global marketing management. He is listed as outstanding faculty in four recent editions of Business Week's Guide to the Best Business Schools. In 2004, he was awarded the Marc F. Adler Prize for Excellence in Teaching, which honors teaching quality, course innovation and relevance to real-world problem solving in all Goizueta Business School programs over a 3 year period. He was previously on the faculty at the Krannert School of Management, Purdue University where he was selected as the Outstanding Undergraduate Teacher four years in a row, and was runner-up once. In the MBA program, he was runner-up for the Outstanding MBA Teacher Award his last four years there. He has executive education and consulting experience in areas related to marketing research, product and brand management, customer behavior, new product development, and marketing strategy with firms ranging from Coca-Cola to Burson-Marsteller to Earthlink to Eli Lilly to Group BMW to Whirlpool.

Outside of Emory, he enjoys fitness, ice hockey, and coaching little-league soccer teams to an occasional victory.

Publications

  • Customer Profitability in Industrial Markets (with Das Narayandas), Journal of Marketing Research, 41, November 2004
  • Determinants of Product User Compliance Behavior (with Carrie Heilman and Seethu Seetharaman), Journal of Marketing Research, 41, August 2004
  • Segmenting Consumers Using Multiple-Category Purchasing Data (with Carrie Heilman), International Journal of Research in Marketing, 19, 2002
  • Managing Customer-initiated Contact with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior (lead article) (with Das Narayandas), Journal of Marketing Research, 38, August 2001
  • Cross-National Empirical Generalization in Business Services Buying Behavior (with John Farley and David Schmittlein), Journal of International Business Studies, 31(4), 2000
  • The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market (lead article) (with Carrie Heilman), Journal of Marketing Research, 37, May 2000
  • The Long Term Impact of Promotions on Consumer Stockpiling Behavior (with Kamel Jedidi and Carl Mela), Journal of Marketing Research, 35, May 1998
  • Buyer Behavior in Business Services (with Shilpa Lele), International Journal of Research in Marketing, 14, 1997
  • Order of Entry As A Moderator of the Effects of the Marketing Mix on Market Share (with Hubert Gatignon), Marketing Science, 15(3), February 1996
  • Determinants of Competitor Response Time to a New Product Introduction (with Hubert Gatignon), Journal of Marketing Research, 32, February 1995

Working Papers

  • Customer Retention in Business Services
  • Innovation Evolution and Category Diffus
  • The Impact of Competitive Context on Marketing Mix Response

Areas of Specialization

  • Marketing Strategy
  • Marketing Models
  • Customer Behavior

Achievements and Honors

  • Marc F. Adler Prize for Excellence in Teaching (all programs), 2004
  • Caldwell Research Award, 2002-04
  • Finalist, Best Paper Award IJRM, 2003
  • Paul Green Award for paper published in Journal of Marketing Research deemed as having the greatest potential to contribute significantly to the practice of marketing research and research in marketing, 2001
  • Listed as Outstanding Faculty, BusinessWeek's Guide to the Best Business Schools, 1995, 1997, 1999, 2001
  • The Outstanding Teacher Award, 1994-95, 1995-96, 1996-97, 1997-98; Runner-up 1998-99 (Purdue)
  • Finalist for Charles Murphy Outstanding (university-wide) Teacher Award, 1994-95, 1995-96, 1997-98 (Purdue)
  • Runner-up for The Outstanding MBA Teacher Award 1995-96, 1996-97, 1997-98, 1998-99 (Purdue)
  • Institute for the Study of Business Markets Marketing Doctoral Fellow, 1992-93 (U. Penn.)
  • Irwin Fellowship, 1992-93 (U. Penn.); AMA Doctoral Consortium Fellow, 1992 (U. Penn)

Memberships and Activities

  • American Marketing Association
  • American Statistical Association
  • INFORMS (Institute for Operations Research and the Management Sciences)
  • Certified Management Accountant (CMA)
  • Editorial Board, International Journal of Research in Marketing (IJRM)
  • Editorial Board, Journal of the Academy of Marketing Science (JAMS)
  • Editorial Board, Journal of Business-to-Business Marketing (JBBM)
  • Editorial Board, Journal of Marketing (JM)
  • Editorial Board, Journal of Marketing Research (JMR)
  • Editorial Board, Marketing Science (MKS)

Selected Consulting Clients

  • Burson-Marsteller
  • Group BMW

Education

  • Ph.D. Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA 1993
  • Master's Business Economics, University of Pennsylvania, Philadelphia, PA 1992
  • Master's, Ivey School of Business, University of Western Ontario, London, ON, Canada 1987
  • Bachelor's Electrical Engineering (Co-op), University of Waterloo, Waterloo, ON, Canada 1985