The Zyman Institute of Brand Science
An independently managed organization within the Goizueta Business School at Emory University, the Zyman Institute of Brand Science (ZIBS) pursues the advancement of brand driven business performance. Under the direction of Raj Srivastava, a leading scholar in the area of performance driven marketing, the ZIBS team leads the development of new knowledge and insights for building, maintaining, enhancing and revitalizing persistently profitable brands. ZIBS helps management make decisions in managing brands to accelerate and enhance cash flows, reduce vulnerability and volatility of cash flows, and optimize the long-term value of the organization.
Center for Entrepreneurship and Corporate Growth (CECG)
CECG is a national multi-disciplinary research center focused on the complex issues of business growth throughout an organization's lifespan. The Center's mission is to help businesses achieve and maintain success through the creation and implementation of growth best practices tailored to the different stages of business lifecycles. CECG also funds research grants to faculty at Goizueta and other leading schools to explore issues of growth.
Learn more about CECG.
