Primary Area Depths

The BBA curriculum requires the completion of a minimum of one primary area depth consisting of the core and four elective courses in a designated area. This allows all students to build at least one area of expertise within the functional fields of business. Some courses are housed in one academic area but very closely correlate with another, and as such, are considered bridge courses. Students wishing to pursue more than one area depth may use one and only one bridge elective to fulfill the requirements in two primary depths. As a result, in order to fulfill two primary area depths, students must complete a minimum of 7 electives.

On the following pages you'll find detailed information on each area depth. In addition, you may download a document containing requirements and electives for all area depths. Please note that new elective offerings may not yet appear on this sheet but typically do count towards the relevant area depth. Please note that new elective offerings may not yet appear on this sheet but typically do count towards the relevant area depth.

In addition, Goizueta Business Schools currently offers three joint concentrations in conjunction with Emory College.


Businessweek recently ranked Goizueta's undergraduate accounting program #3 in the U.S., and about one-third of our BBAs acquire a concentration in accounting. Our Financial Accounting and Analysis concentration, taken in conjunction with an area depth in finance, is pursued by students preparing for careers in corporate finance, financial analysis, investment banking, portfolio management, venture capital and private equity, and commercial lending. In your future career as a professional, when deciding whether to allocate capital you will have to analyze and predict future performance and risks for firms. Strong fundamental understanding of financial reporting and accounting and strong analytical and conceptual thinking are crucial components of such predictions. Our Professional Accounting (CPA) concentration is taken by students preparing for professional careers in accounting. If you follow this path, you will join professional accounting firms in their auditing, forensic, tax, or consulting practices. Other common career paths include internal audit and financial management in corporations and governmental and not-for-profit entities, as well as careers that focus on a wide range of professional capabilities to serve the business community. Corporate managers prefer the advice of accounting information experts who understand the organization as a whole and the strategic and tactical problems of senior management. Many of the top financial professionals -- the controller, the treasurer, the director of internal auditing, the director of financial planning, the vice president of finance, the chief financial officer -- are CPAs.

Why Choose Accounting?

Accounting is the language of business, and fluency in financial reporting, the legal environment, and taxation should be part of your vocabulary. Every business decision involves choices of transaction structure, resource allocation, reporting to constituents such as shareholders, creditors, and investors, and compliance with many levels of government regulation and taxation. The Accounting area electives give you critical skills to help you make complex decisions in an ever-changing environment. Today's business world is more dynamic and complex than ever before and managers, consultants, investors, and entrepreneurs need a roadmap to that complexity. Advancing technology, globalization of commerce, and complex transactions make the environment of business and the practice of accounting extremely challenging. Successful business leaders must have a broad array of financial reporting skills and knowledge. Whether you choose an area depth in accounting or choose to round out your financial skills with a few additional elective courses, you will have a better grasp of financial forces and the choices businesses face.

Accounting Area Depth Requirements

Non-CPA Track

Required Courses
  • 312A - Financial Reporting I
  • 312B - Financial Reporting II
TWO elective courses from the following:
  • 414 - Financial Statement Analysis
  • 417 - Professional Accounting Res.
  • 516AC - Non-Profit Financial Reporting & Analysis
  • 612AC - Advanced Fin. Acct.
  • 613AC - Advanced Managerial Accounting
  • 615AC - Federal Income Tax
  • 616AC - Corporate and Partnership Taxation
  • 617AC – Professional Tax Research
  • 618AC – Auditing
  • 619AC - Information and Global Capital Markets
May substitute ONE of the following related courses for an elective:
  • 358 - Data Analytics and Visualization (ISOM)
  • 421 - Corp. Governance & Firm Value (Finance)
  • 428B - Venture Capital & Private Equity (Finance)
  • 439 - Ethics for Leaders (O&M)
  • 611AC - International Law

Auditor (CPA) Track

Required Courses:
  • 312A - Financial Reporting I
  • 312B - Financial Reporting II
  • 612AC - Advanced Fin. Acct.
  • 615AC - Federal Income Tax
  • 618AC – Auditing
Elective Courses:
  • 414 - Financial Statement Analysis
  • 417 - Professional Accounting Res.
  • 516AC - Non-Profit Financial Reporting & Analysis
  • 613AC - Advanced Managerial Accounting
  • 616AC - Corporate and Partnership Taxation
  • 617AC – Professional Tax Research
  • 619AC - Information and Global Capital Markets

Note: Students who intend to sit for the CPA exam in the state of GA (and most other states) must earn 150 credit hours, including 30 hours of accountancy beyond BUS 210 & BUS 211.


Businessweek recently rated Goizueta's BBA program #2 in the area of Financial Management, and our Finance track is consistently one of the top concentrations at Goizueta. The curriculum is carefully designed to equip you with the analytical skills and practical expertise necessary to excel in finance careers. Many students graduate to join banking firms on Wall Street, and other common career paths include corporate finance and investment management. Our course offerings also allow you to emphasize career tracks in real estate as well the growing areas of private equity, hedge funds, and new venture financing through Goizueta's Center for Alternative Investments.

Why Choose Finance?

If accounting is the language of business, then finance is the science. Our goal in the Finance Area is to provide you with a strong framework for financial decision making, from the Nobel prize-winning models of the early theorists to the state-of-the-art methodologies of today.

If you enjoy math and the sciences, you will likely enjoy the structured way of thinking in Finance. Careers in finance can be intellectually stimulating as well as rewarding in a monetary sense. In addition, students with a primary interest in other fields frequently add a secondary depth in Finance. An understanding of the principles and practice of finance is often essential for career development, particularly as graduates' responsibilities become more general in nature as they progress in their careers. Or you may be interested in learning about finance for personal reasons. Virtually everyone can benefit from an understanding of how financial matters influence their personal lives, including concerns such issues as retirement planning, insurance and risk management, and investments in financial assets and real estate.

Finance Area Depth Requirements

Required Course

  • 423 - Investments
THREE elective courses from the following:
  • 322 – Financial Valuation: Theory & Prac. of Valuing a Business
  • 325 - Financial Decisions/Boardroom
  • 385 - Entrepreneurial Finance
  • 403 - Global Macroeconomic Perspectives
  • 420 - Advanced Corporate Finance
  • 421 - Corp. Governance & Firm Value
  • 424 - Derivative Asset Analysis
  • 426 - Bank Management and Financial Services
  • 427 - International Finance
  • 428 - Investment Banking
  • 428B - Venture Capital & Private Equity
  • 429 - Fixed Income
  • 483 - Applied Investment Management
  • 484 – Advanced Derivative Assets
  • 485 - Entrepreneurial Private Equity
  • 487 - Global Derivatives Markets
  • 495 - Distressed Investing
May substitute ONE of the following related courses for an elective:
  • 321 - Finance and Economics of the Film Industry
  • 324 - Sports Finance
  • 382 - Real Estate Law
  • 414 - Financial Statement Analysis (Accounting)
  • 422 - Advanced Financial Markets
  • 425 - Real Estate Finance
  • 481 - Illiquid Alternative Investments
  • 482 - Real Estate Market Analysis
  • 486 - Real Estate Equity Investment
  • 488 - Real Estate Development & Investment
  • 489 - Advanced Real Estate Finance
  • 497R - Finance Honors Seminar

Selection of courses should be based on academic and professional goals. The finance faculty will guide you in your selections.

Information Systems & Operations Management

The Information Systems & Operations Management (ISOM) area deals with the variety of approaches to structured and unstructured problem solving that have become critical to today's businesses and the hallmarks of modern consulting best-practices. The ISOM curriculum is designed to inform a wide range of professions, perhaps most emblematically that of consulting (in which systems and process problems are regularly tackled). To gain an appreciation of the dynamics of systems and processes, the ISOM curriculum offers a range of analytics courses that prepare you for dealing with large data sets, how to best apply statistical and computational methods in prediction, risk-assessment and strength/weakness detection, and the task of decision support application development to help automate and encapsulate intelligent approaches to problem solving. Along with preparation for analytical work, the ISOM curriculum offers courses that prepare you for best practices in management activity, including how to effectively account for operational and IT capabilities in strategy development and deployment and how to account for idiosyncrasies in individual and group psychology -- issues that can either help or hinder strategic efforts.

Why choose ISOM?

The ISOM faculty ranks #4 internationally in terms of research productivity in elite outlets such as the Journal of Operations Management, MIS Quarterly, Production and Operations Management, and Information Systems Research. Per capita productivity in these outlets led the business community in 2006-2010. The ISOM curriculum reflects the strength of this knowledge base. Here three central themes reflect attention to the role of information technology in the contemporary enterprise, management of operations (including project, supply chain and quality management) and decision analysis (including quantitative methods). Recent ISOM majors have been placed at such firms as Bain, McKinsey, PwC and Hitachi.

FOUR of the following courses:

  • 352 - Project Management and Collaboration
  • 354 - Strategic Modeling and Social Dynamics
  • 355 - Appcology: New Commerce Infrastructure
  • 356 - Analytics for e-Markets
  • 358 - Data Analytics and Visualization
  • 359 - Innovation in a World Gone Digital
  • 450 - Foundations of Digital Enterprises and Markets
  • 451 - Making Effective Decisions
  • 452 - Healthcare Operations & Technology Management
  • 453 - Operations Strategy
  • 454 - Advanced Data Science
  • 455 - Forecasting & Predictive Analytics
  • 456 - Special Topics: Social Media and Virtual Communities
  • 457 - Economics and Psychology of Political Violence and Terrorism
  • 458 - Psychology of Technology
  • 459 - Process Analysis and Six Sigma
May substitute ONE of the following related courses for an elective:
  • 342 – Marketing Intelligence & Cust Insights (Marketing)
  • 343 - Digital Mktg. & Social Media Strategy (Marketing)
  • 423 - Investments (Finance)
  • 430 - Competitive Advantage (O&M)
  • 432 - Negotiations (O&M)
  • 433 - Leading & Managing Change (O&M)
  • 449 – Marketing Strategy & CRM (Marketing)
  • 619AC - Information and Global Capital Markets (Accounting)
  • Approved computer science class


Marketing is concerned with creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Goizueta's marketing faculty is comprised of highly-accomplished scholars well known for their work on customer relationship management, marketing analytics, customer loyalty programs, customer valuation, pricing, auctions, brand management, market structure and evolution, social media, shopper decision-making, multi-channel management, and assessing market opportunities in emerging markets. If you pursue a concentration in marketing, you will select from electives that develop your toolkit to analyze customers and market opportunities, assess and create marketing strategies, and implement marketing programs.

Why Choose Marketing?

Marketing majors gain proficiency in the latest methods and concepts for understanding customer behavior, devising effective marketing strategies, and implementing and assessing marketing programs. Further, the shift in marketing resources to online media and channels, the emerging importance of consumer-generated communications, and the growing prevalence of customer databases present opportunities for graduates whose skills combine the traditional creative approach to marketing with a data-driven perspective to resource allocation.

Graduates with a concentration in marketing have obtained positions involving product and brand management, digital and interactive marketing, e-business, advertising and marketing communications, marketing research and customer insights, customer relationship management, pricing, sales and account management, and consulting. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, electronic commerce, and consulting firms/institutions in the public and private sectors.

Marketing Concentration

Marketing is one of the five primary depths offered by Emory Goizueta. The Marketing Depth consists of BUS340 Marketing Management plus four or more semester-long courses in marketing. One of the four can be a bridge elective offered by another academic area.

Besides students whose focal interest is a career in marketing, the Marketing Depth is popular for students interested in general management careers, as well as in the media and entertainment field, and management consulting.

Marketing Area Depth Requirements

Choose one from column 1
  • 342 - Mktg. Intelligence & Cust. Insights
  • 343 - Digital Mktg. & Social Media Strategy
  • 347 - Product & Brand Management
  • 443 - Pricing Lab
Choose two from the combined set of columns 1 and 2
  • 341 - Seminar on Global Marketing
  • 344 - Market Analytics in Excel
  • 346 - Consumer Behavior
  • 348 - Sales and Business Development
  • 442 - Marketing Consultancy Practicum
  • 445 - Predictive Sports Analytics
  • 446 - Advertising & Marketing Communications
  • 447 - Sports Marketing
  • 448 – Mktg Channel Strategy & Retailing
  • 449 – Marketing Strategy & CRM
Choose one from the combined set of columns 1, 2 and 3
  • 324 - Sports Finance (Finance)
  • 349 – Entertainment & Media Fieldwork
  • 352 - Project Mgmt. & Collaboration (ISOM)
  • 358 - Data Analytics and Visualization (ISOM)
  • 414 - Financial Statement Analysis (Accounting)
  • 420 - Advanced Corporate Finance (Finance)
  • 430 - Competitive Advantage (O&M)
  • 432 - Negotiations (O&M)
  • 433 - Leading & Managing Change (O&M)
  • 440 - Non-Profit Marketing Fieldwork
  • 441- Ideation
  • 444 - Marketing Analytics Consulting
  • 450 - Found. of Digital Enterprises and Markets (ISOM)
  • 453 - Operations Strategy (ISOM)
  • 455 - Forecasting & Predictive Analytics (ISOM)
  • 611AC – International Business Law (Accounting)
  • 613AC - Advanced Managerial Accounting (Accounting)
  • Approved econ, psyc, or soc class

Strategy and Management Consulting

Organizations are the engines of technological and social innovation, the foundations of individuals' careers, and therefore the bases of social advance and diversity. The academic study of organizations is a multi-disciplinary endeavor that draws from various social science disciplines including economics, political science, psychology and sociology. Organizational scholars utilize an array of quantitative and qualitative research methods to develop important insights about the antecedents and consequences of organizational behavior.

Why Choose Strategy and Management Consulting?

The Organization & Management faculty at Goizueta embody this diversity of disciplines and approaches and collectively have an active program of research and publication in leading management journals, as well as those in the corresponding social science disciplines. Members of our faculty play visible roles on the editorial boards of leading academic journals including the Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, Journal of International Business Studies, Organization Science, Strategic Management Journal, and Strategic Organization.

FOUR of the following courses:

  • 332 - Business & Society
  • 333 - Sports Management
  • 334 - Social Enterprise in Nicaragua
  • 335 - Strategies for Entertainment & Media
  • 336 - Catalyzing Social Impacts
  • 337 - Managing Groups and Teams
  • 338 - Behavioral Economics
  • 430 - Competitive Advantage
  • 431 - Social Enterprise
  • 432 - Negotiations
  • 433 - Leading and Managing Change
  • 434 - Psychology of Leadership
  • 435 - Multinational Firms
  • 436 - Entrepreneurship
  • 438 - Consulting
  • 439 - Business Ethics
  • 471 - Applied Entrepreneurship
  • 472 - Corporate Strategy and M&A

May substitute ONE of the following related courses for an elective:

  • 347- Product and Brand Mgmt. (Marketing)
  • 352 - Project Mgmt. & Collaboration (ISOM)
  • 354 – Strat. Modeling and Social Dynamics (ISOM)
  • 358 - Data Analytics and Visualization (ISOM)
  • 385 - Entrepreneurial Finance (Finance)
  • 414 - Financial Statement Analysis (Accounting)
  • 420 - Advanced Corporate Finance (Finance)
  • 421 - Corp. Governance & Firm Value (Finance)
  • 428B - Venture Capital & Private Equity (Finance)
  • 442 - Marketing Consultancy Practicum (Marketing)
  • 446 - Advertising & Marketing Communications (Marketing)
  • 448 - Mktg Channel Strategy & Retailing (Marketing)
  • 449 - Marketing Strategy & CRM (Marketing)
  • 451 - Making Effective Decisions (ISOM)
  • 453 - Operations Strategy (ISOM)
  • 458 - Psychology of Technology (ISOM)
  • 459 - Process Analysis and Six Sigma (ISOM)
  • 613AC – Advanced Managerial Accounting (Accounting)
  • FILM 403 - The Biz
  • Approved econ, psyc, or soc class