The BBA curriculum requires the completion of a minimum of one primary area depth consisting of the core and four elective courses in a designated area. This allows all students to build at least one area of expertise within the functional fields of business. Some courses are housed in one academic area but very closely correlate with another, and as such, are considered bridge courses. Students wishing to pursue more than one area depth may use one and only one bridge elective to fulfill the requirements in two primary depths. As a result, in order to fulfill two primary area depths, students must complete a minimum of 7 electives.
On the following pages you'll find detailed information on each area depth. In addition, you may download a document containing requirements and electives for all area depths. Please note that new elective offerings may not yet appear on this sheet but typically do count towards the relevant area depth. Please note that new elective offerings may not yet appear on this sheet but typically do count towards the relevant area depth.
In addition, Goizueta Business Schools currently offers four joint concentrations in conjunction with Emory College.
Undergraduate Accounting Curriculum
Businessweek recently ranked Goizueta's undergraduate accounting program #3 in the U.S., and about one-third of our BBAs acquire a concentration in accounting. Our Financial Accounting and Analysis concentration, taken in conjunction with an area depth in finance, is pursued by students preparing for careers in corporate finance, financial analysis, investment banking, portfolio management, venture capital and private equity, and commercial lending. In your future career as a professional, when deciding whether to allocate capital you will have to analyze and predict future performance and risks for firms. Strong fundamental understanding of financial reporting and accounting and strong analytical and conceptual thinking are crucial components of such predictions. Our Professional Accounting (CPA) concentration is taken by students preparing for professional careers in accounting. If you follow this path, you will join professional accounting firms in their auditing, forensic, tax, or consulting practices. Other common career paths include internal audit and financial management in corporations and governmental and not-for-profit entities, as well as careers that focus on a wide range of professional capabilities to serve the business community. Corporate managers prefer the advice of accounting information experts who understand the organization as a whole and the strategic and tactical problems of senior management. Many of the top financial professionals -- the controller, the treasurer, the director of internal auditing, the director of financial planning, the vice president of finance, the chief financial officer -- are CPAs.Read More
Businessweek recently rated Goizueta's BBA program #2 in the area of Financial Management, and our Finance track is consistently one of the top concentrations at Goizueta. The curriculum is carefully designed to equip you with the analytical skills and practical expertise necessary to excel in finance careers. Many students graduate to join banking firms on Wall Street, and other common career paths include corporate finance and investment management. Our course offerings also allow you to emphasize career tracks in real estate as well the growing areas of private equity, hedge funds, and new venture financing through Goizueta's Center for Alternative Investments.Read More
ISOM Curriculum Classes
The Information Systems & Operations Management (ISOM) area deals with the variety of approaches to structured and unstructured problem solving that have become critical to today's businesses and the hallmarks of modern consulting best-practices. The ISOM curriculum is designed to inform a wide range of professions, perhaps most emblematically that of consulting (in which systems and process problems are regularly tackled). To gain an appreciation of the dynamics of systems and processes, the ISOM curriculum offers a range of analytics courses that prepare you for dealing with large data sets, how to best apply statistical and computational methods in prediction, risk-assessment and strength/weakness detection, and the task of decision support application development to help automate and encapsulate intelligent approaches to problem solving. Along with preparation for analytical work, the ISOM curriculum offers courses that prepare you for best practices in management activity, including how to effectively account for operational and IT capabilities in strategy development and deployment and how to account for idiosyncrasies in individual and group psychology -- issues that can either help or hinder strategic efforts.Read More
Undergraduate Marketing Major Curriculum
Marketing is concerned with creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Goizueta's marketing faculty is comprised of highly-accomplished scholars well known for their work on customer relationship management, marketing analytics, customer loyalty programs, customer valuation, pricing, auctions, brand management, market structure and evolution, social media, shopper decision-making, multi-channel management, and assessing market opportunities in emerging markets. If you pursue a concentration in marketing, you will select from electives that develop your toolkit to analyze customers and market opportunities, assess and create marketing strategies, and implement marketing programs.Read More
Strategy and Management Consulting
Organizations are the engines of technological and social innovation, the foundations of individuals' careers, and therefore the bases of social advance and diversity. The academic study of organizations is a multi-disciplinary endeavor that draws from various social science disciplines including economics, political science, psychology and sociology. Organizational scholars utilize an array of quantitative and qualitative research methods to develop important insights about the antecedents and consequences of organizational behavior.Read More