Concentrations

The Concentration in Film and Media Management is a collaboration between the department of Film Studies in Emory College and the Goizueta Business School BBA Program. Participation is limited to BBA students and students who are film studies majors.

This concentration provides knowledge, competencies and experiences for students interested in pursuing careers in the film and media industries. As a BBA student, if you complete this concentration you will acquire grounding that will enable you to understand film and media in its historical and contemporary context as an evolving narrative form. Film Studies students who complete this concentration will acquire grounding that will enable them to understand the infrastructure and market mechanisms that support the creation and distribution of media content. All students will have the opportunity to pursue industry-related electives drawn from business and film disciplines. Finally, students will participate in a capstone course that will give them the opportunity to synthesize and validate their evolving perspectives in both an academic and an applied environment.

Film and Media Management Concentration Application

Requirements for Concentration

Core: Junior Year

Film Core for BBA Students		BBA Core for Film Studies majors
FILM 270	Introduction to Film	BUS 340	Marketing Management
FILM 372	History of Film since 1954	BUS 330	Organization and Management

Electives: Junior or Senior Year

Two Electives from a list including but not limited to the following. At least one of these electives must be in the program that is not the student’s own School of enrollment.

• FILM 356 History of American Television
• FILM 370 The Biz: American Film and TV Industries
• FILM 376 Narrative Fiction Filmmaking
• FILM 377 Narrative Filmmaking II
• BUS 321 Finance and Economics of the Film Industries
• BUS 349 Entertainment Media and Sports Marketing
• BUS 432 Negotiations
• BUS 441 Ideation
• BUS 442 Applied IMC

Capstone Core: Senior Year

• Film 407 Content Creation: Seminar for Producers and Directors

Co-Curricular Activities

• LA Trek
• Internships
• BUS 480G Entertainment Management Senior Seminar

The Concentration in Environment and Sustainability Management is collaboration between the department of Environmental Studies in Emory College and the Goizueta Business School BBA Program. Participation is limited to BBA students and students who are Environmental Studies majors.

This concentration provides knowledge, competencies and experiences for BA, BS, and BBA students interested in pursuing careers in environmental management. BBA students who complete this concentration will focus on the history, politics, and practice of the environmental fields. Environmental Studies students who complete the concentration will acquire grounding in business principles and practices including management, marketing, finance, and strategy. All students will be required to pursue business-related and environmentally-focused, industry-related electives and to participate in a capstone course that will give them the opportunity to synthesize and validate their evolving perspectives in both an academic and an applied environment.

Environment and Sustainability Management Concentration Application

Requirements for Concentration

Core: Junior Year

Environmental Core for BBA students

ENVS 131 – Introduction to Environmental Studies with Laboratory
OR
ENVS 120 – Introduction to Human and Natural Ecology 
AND
ENVS 225 – Institutions and the Environment   (requires ENVS 131 or ENVS 120)
OR
ENVS 227 – Environmental Policy (requires ENVS 131 or ENVS 120 or POLS 100)

Business Core for Environmental Studies students

Two of the following four BBA Core Courses:
BUS 220 – Finance for Non-Business Students
OR
BUS 330 – Principles of Organization and Management
OR
BUS 340 – Marketing Management
OR
BUS 351 – Process and Systems Management (must have completed a statistics class)

Electives: Junior or Senior Year

Two electives must be completed from the following list. At least one of these electives must be in the program that is not the student’s own school of enrollment. Students may not count core classes in their own program as electives towards the concentration. Note that many courses require core classes as prerequisites. Consult advisors or the course catalog for complete information.

Concentration Electives offered through the BBA Program

• BUS 331 – Strategic Management
• BUS 432 – Negotiations
• BUS 450 – Foundations of Digital Enterprises and Markets
• BUS 342 – Marketing Research and Customer Insights
• BUS 440 – Non-Profit Marketing
• BUS 441 – Ideation
• BUS 446 – Integrated Marketing Communications (IMC)
• BUS 336 – Non-profit Consulting
• BUS 332 – Business and Society
• BUS 431 – Social Enterprise
• BUS 352 – Project Management and Collaboration
• BUS 358 – Decision Tools and Visualization

Concentration Electives offered through Environmental Studies

• ENVS 225 – Institutions and the Environment    
• ENVS 227 – Environmental Policy
• ENVS 320 - Environmental Assessment and Management
• ENVS 325 – Energy and Climate Change
• ENVS 345 – Conservation Biology & Biodiversity
• ENVS 377 – International Environmental Policy
• ENVS 420 – Law and Biodiversity (requires permission of instructor)
• ENVS 491 – Service Learning in Environmental Studies

Capstone Core: Senior Year

ECS 490  Leadership, Ethics and Organizational Effectiveness

Co-Curricular Activities

• Speakers and seminars
• Internships
• Field projects 

The Concentration in Arts Management is a collaboration between the department of Music and Theater and Dance in Emory College and the Goizueta Business School BBA Program. Participation is limited to BBA students and students who are Dance, Music or Theater majors.

This concentration will provide knowledge, competencies and experiences for BA and BBA students interested in pursuing administrative and management careers in the performing arts. BBA students who complete this concentration will focus on the history, politics and practice of the arts field of their choice within the college. Arts students who complete this concentration will acquire grounding that will enable them to understand the organizational and market mechanisms underlying the creation and dissemination of the arts. All students will be required to pursue business-related and arts focused electives and to participate in a capstone course that will give them the opportunity to synthesize and validate their evolving perspectives in both an academic and an applied environment.

Arts Management Concentration Application

Requirements for Concentration

Core: Junior Year

Arts Core for BBA students

THEATER FOCUS

• TS 216: Theater History II

And one of:

• TS 210: Reading for Performance
• TS 230: Principles of Design
• TS 240: Arts Administration
• TS 250: Directing (Theater 201 or a 200-level acting course, or permission of instructor)

MUSIC FOCUS

• MUS 200: Music, Culture and Society

AND

• MUS 114: Introductory Theory & Composition

Or approved Music elective

DANCE FOCUS

• DANC 229 Introduction to Dance

AND A 1 CREDIT STUDIO DANCE CLASS FROM THE LIST BELOW

• DANC 150R: Movement Improvisation (highly recommended)
• DANC 123R, 223R, 323R, 423R: Modern Technique courses (highly recommended)
• DANC 124R, 224R, 324R: Jazz Technique courses
• DANC 121R, 221R, 321R, 421R: Ballet Technique courses

BBA Core for Arts Students

Two of the following three BBA Core Classes:

• BUS 320 – Corporate Finance

OR

• BUS 330 – Principles of Organization and Management

OR

• BUS 340 – Marketing Management

Electives: Junior or Senior Year

Two electives must be completed from the following list. At least one of these electives must be in the program that is not the student’s own school of enrollment. Students may not count core classes in their own program as electives towards the concentration. Note that many courses require core classes as prerequisites. Consult advisors or the course catalog for complete information. All students are strongly encouraged to take TS240, Arts Administration.

Concentration Electives offered through the BBA Program

• BUS 321 Finance and Economics of the Film Industry
• BUS 331 Strategic Management ( open to only those who have taken 330)
• BUS 332 Business and Society
• BUS 336 Non-Profit Consulting
• BUS 431 Social Enterprise
• BUS 432 Negotiations
• BUS 342 Market Intelligence
• BUS 349 Entertainment Media and Sports Marketing
• BUS 440 Non-Profit Marketing
• BUS 441 Ideation
• BUS 446 Integrated Marketing Communications
• BUS 352 Project Management and Collaboration
• BUS 450 Foundations of Digital Enterprises and Markets

Concentration Theater Electives

• TS 221 Scene Work
• TS 222 Speeches and Monologues
• TS 224 Movement for the Actor
• TS 230 Principles of Design
• TS 240 Arts Administration (All students STRONGLY encouraged to take this class)
• TS 250 Directing I
• TS 313 History of American Drama
• TS 314 20th Century Musical Theater
• TS 316 Studies in Genre
• TS 340 Arts Writing and Criticism
• TS 350 Directing II
• TS 370 Adaptation: Creating New Work

Concentration Music Electives

• MUS 115: Jazz: Its Evolution & Essence
• MUS 121: Theory & Analysis I
• MUS 122: Theory & Analysis II
• MUS 221: Theory & Analysis III
• MUS 204WR: Music Cultures of the World
• MUS 206WR: Musical Transformations of Asia
• MUS 211: Tango Music and Dance (permission of the instructor required)
• MUS 280: Early Music Explorations
• MUS 281: Baroque Music
• MUS 282: Haydn, Mozart, and Beethoven
• MUS 283: 19th-Century Music
• MUS 284: Music and Contemporary Society
• MUS 303: Black Music: Culture, Commerce, and the Racial Imagination
• MUS 304: Music & Cultural Revolution in the 1960s
• MUS 306: Music of the Harlem Renaissance
• MUS 307: Bebop and Beyond
• MUS 366: Beyond Orientalism
• MUS 371: East Asian Musical Cultures
• MUS 372: Chinese Music and Culture
• MUS 375: Soundscapes of the Silk Road
• MUS 433: Music of India

Concentration Dance Electives

• DANC 220 History of Western Concert Dance (permission of the instructor)
• DANC 230 Principles of Design
• DANC 240 Dance Literacy
• DANC 329 Contemporary Issues in Dance

Capstone Core: Senior Year

• ECS 490 Leadership, Ethics and Organizational Effectiveness

Co-Curricular Activities

• Speakers and seminars
• Internships
• Field projects