Arts Management

The Concentration in Arts Management is a collaboration between the department of Music and Theater and Dance in Emory College and the Goizueta Business School BBA Program. Participation is limited to BBA students and students who are Dance, Music or Theater majors.

This concentration will provide knowledge, competencies and experiences for BA and BBA students interested in pursuing administrative and management careers in the performing arts. BBA students who complete this concentration will focus on the history, politics and practice of the arts field of their choice within the college. Arts students who complete this concentration will acquire grounding that will enable them to understand the organizational and market mechanisms underlying the creation and dissemination of the arts. All students will be required to pursue business-related and arts focused electives and to participate in a capstone course that will give them the opportunity to synthesize and validate their evolving perspectives in both an academic and an applied environment.

Requirements for Concentration

Core: Junior Year

Arts Core for BBA students

  • TS 216: Theater History II

And one of:

  • TS 210: Reading for Performance
  • TS 230: Principles of Design
  • TS 240: Arts Administration
  • TS 250: Directing (Theater 201 or a 200-level acting course, or permission of instructor)
  • MUS 200: Music, Culture and Society


  • MUS 114: Introductory Theory & Composition
  • or approved Music elective
  • DANC 229 Introduction to Dance


  • DANC 150R: Movement Improvisation (highly recommended)
  • DANC 123R, 223R, 323R, 423R: Modern Technique courses (highly recommended)
  • DANC 124R, 224R, 324R: Jazz Technique courses
  • DANC 121R, 221R, 321R, 421R: Ballet Technique courses

BBA Core for Arts Students

Two of the following three BBA Core Classes:

  • BUS 320 – Corporate Finance
  • BUS 330 – Principles of Organization and Management
  • BUS 340 – Marketing Management

Electives: Junior or Senior Year

Two electives must be completed from the following list. At least one of these electives must be in the program that is not the student's own school of enrollment. Students may not count core classes in their own program as electives towards the concentration. Note that many courses require core classes as prerequisites. Consult advisors or the course catalog for complete information. All students are strongly encouraged to take TS240, Arts Administration.

Concentration Electives offered through the BBA Program

  • BUS 321 Finance and Economics of the Film Industry
  • BUS 331 Strategic Management (open to only those who have taken 330)
  • BUS 332 Business and Society
  • BUS 336 Non-Profit Consulting
  • BUS 431 Social Enterprise
  • BUS 432 Negotiations
  • BUS 342 Market Intelligence
  • BUS 349 Entertainment Media and Sports Marketing
  • BUS 440 Non-Profit Marketing
  • BUS 441 Ideation
  • BUS 446 Integrated Marketing Communications
  • BUS 352 Project Management and Collaboration
  • BUS 450 Foundations of Digital Enterprises and Markets

Concentration Theater Electives

  • TS 221 Scene Work
  • TS 222 Speeches and Monologues
  • TS 224 Movement for the Actor
  • TS 230 Principles of Design
  • TS 240 Arts Administration (All students STRONGLY encouraged to take this class)
  • TS 250 Directing I
  • TS 313 History of American Drama
  • TS 314 20th Century Musical Theater
  • TS 316 Studies in Genre
  • TS 340 Arts Writing and Criticism
  • TS 350 Directing II
  • TS 370 Adaptation: Creating New Work

Concentration Music Electives

  • MUS 115: Jazz: Its Evolution & Essence
  • MUS 121: Theory & Analysis I
  • MUS 122: Theory & Analysis II
  • MUS 221: Theory & Analysis III
  • MUS 204WR: Music Cultures of the World
  • MUS 206WR: Musical Transformations of Asia
  • MUS 211: Tango Music and Dance (permission of the instructor required)
  • MUS 280: Early Music Explorations
  • MUS 281: Baroque Music
  • MUS 282: Haydn, Mozart, and Beethoven
  • MUS 283: 19th-Century Music
  • MUS 284: Music and Contemporary Society
  • MUS 303: Black Music: Culture, Commerce, and the Racial Imagination
  • MUS 304: Music & Cultural Revolution in the 1960s
  • MUS 306: Music of the Harlem Renaissance
  • MUS 307: Bebop and Beyond
  • MUS 366: Beyond Orientalism
  • MUS 371: East Asian Musical Cultures
  • MUS 372: Chinese Music and Culture
  • MUS 375: Soundscapes of the Silk Road
  • MUS 433: Music of India

Concentration Dance Electives

  • DANC 220 History of Western Concert Dance (permission of the instructor)
  • DANC 230 Principles of Design
  • DANC 240 Dance Literacy
  • DANC 329 Contemporary Issues in Dance

Capstone Core: Senior Year

  • ECS 490 Leadership, Ethics and Organizational Effectiveness

Co-Curricular Activities

  • Speakers and seminars
  • Internships
  • Field projects