Faculty


Professors


Doug Bowman
 
Professor of Marketing 
Area Coordinator of Marketing 
PhD, University of Pennsylvania

Professor Bowman is empirically investigating the effects of competition on marketing strategy and the effects of marketing mix variables as they relate to long-term marketing effectiveness. View profile

Sandy Jap 
Dean's Term Professor of Marketing
PhD, University of Florida

Professor Jap's research is in business-to-business marketing, channel management, and electronic commerce. View profile

Jagdish Sheth 
Charles Kellstadt Professor of Marketing 
PhD, University of Pittsburgh

Professor Sheth's interests are changing demographics, customer-centric marketing, marketing theory, and competitive market structures and strategy. View profile 


Associate Professors


Ed Leonard

Associate Professor of Marketing
PhD, Oklahoma State University

Professor Leonard is an Associate Professor of Marketing. Ed currently teaches in the EMBA degree program and is a regular contributor to the School's non-credit Executive Education programs. View profile

"The Ph.D. program in the marketing area emphasizes rigorous scholarship focused on the development and application of quantitative models that advance consumer behavior theory and / or provide advanced tools for marketing practice."
- Mike Lewis, Associate Professor of Marketing

Mike Lewis 
Associate Professor of Marketing 
Doctoral Area Coordinator for Marketing
PhD, Northwestern University

Professor Lewis' research focuses on issues such as consumer response to loyalty programs, methods for customer valuation and dynamic pricing. View profile

David Schweidel 
Associate Professor of Marketing 
PhD, University of Pennsylvania

Professor Schweidel's research explores the use of social media as a means of marketing intelligence. View profile


Assistant Professors



Ryan Hamilton
 
Assistant Professor of Marketing 
PhD, Northwestern University

Professor Hamilton's research investigates consumer behavior, especially consumer judgment and decision making. View profile

Ashish Sood 
Assistant Professor of Marketing 
PhD, University of Southern California

Professor Sood's research interests include radical innovation and technology management, new product growth and market entry, financial analysis. View profile

Manish Tripathi 
Assistant Professor of Marketing 
PhD, Northwestern University

Professor Tripathi’s research interests include multi-channel strategies, market structure and entry, structural models, and Bayesian statistics. View profile