Faculty
Professors
Doug Bowman
Professor of Marketing
Area Coordinator of Marketing
PhD, University of Pennsylvania
Professor Bowman is empirically investigating the effects of competition on marketing strategy and the effects of marketing mix variables as they relate to long-term marketing effectiveness. View profile
Sandy Jap
Dean's Term Professor of Marketing
PhD, University of Florida
Professor Jap's research is in business-to-business marketing, channel management, and electronic commerce. View profile
Jagdish Sheth
Charles Kellstadt Professor of Marketing
PhD, University of Pittsburgh
Professor Sheth's interests are changing demographics, customer-centric marketing, marketing theory, and competitive market structures and strategy. View profile
Associate Professors
Ed Leonard
Associate Professor of Marketing
PhD, Oklahoma State University
Professor Leonard is an Associate Professor of Marketing. Ed currently teaches in the EMBA degree program and is a regular contributor to the School's non-credit Executive Education programs. View profile
"The Ph.D. program in the marketing area emphasizes rigorous scholarship focused on the development and application of quantitative models that advance consumer behavior theory and / or provide advanced tools for marketing practice." |
- Mike Lewis, Associate Professor of Marketing |
Mike Lewis
Associate Professor of Marketing
Doctoral Area Coordinator for Marketing
PhD, Northwestern University
Professor Lewis' research focuses on issues such as consumer response to loyalty programs, methods for customer valuation and dynamic pricing. View profile
David Schweidel
Associate Professor of Marketing
PhD, University of Pennsylvania
Professor Schweidel's research explores the use of social media as a means of marketing intelligence. View profile
Assistant Professors
Ryan Hamilton
Assistant Professor of Marketing
PhD, Northwestern University
Professor Hamilton's research investigates consumer behavior, especially consumer judgment and decision making. View profile
Ashish Sood
Assistant Professor of Marketing
PhD, University of Southern California
Professor Sood's research interests include radical innovation and technology management, new product growth and market entry, financial analysis. View profile
Manish Tripathi
Assistant Professor of Marketing
PhD, Northwestern University
Professor Tripathi’s research interests include multi-channel strategies, market structure and entry, structural models, and Bayesian statistics. View profile
