Curriculum

The courses listed below follow the progress of a typical doctoral program in Marketing from years one through four.

Core Curriculum Requirements

ECON 500 Microeconomic Theory I Required
ECON 520 Probability & Statistics  
Required
ECON 521Econometric Methods

(Or another statistical methods course)

Required
ECON 526 Quantitative Methods         
Required
ECON 721 Advanced Econometrics

(Or another statistical methods course)

Required


BUS 701 Survey of Business Research Methods

Required
BUS 704 Business Teaching 
Required
BUS 741 Marketing Strategy             Required
BUS 742 Marketing Topics              
Required
BUS 743 Customer Management Required
BUS 744 Empirical Models in Marketing      Required


Additional research methods course 
Required


TATTO 600 Laney Graduate School teaching course Required
TATTO 605 Teaching Assistantship             
Required
TATTO 610 Teaching Associateship
Required

Most doctoral seminars are offered every other year. The sequence of courses taken by a student would depend on the timing of his or her admission in the two-year cycle. The doctoral curriculum is subject to periodic review and revision.