Product Marketing

Overview of the Role

Product Marketing incorporates managing and developing the strategic direction of a product and/or services. Product managers investigate and develop products for an organization, define a product's intended demographic, evaluate competitive products and review a product's fit within a company's business model. They oversee the product-life cycles of a single or suite of brands. The role requires ability to use information to make integrative decisions and a solid understanding of the impact of marketing programs.

What Recruiters Want

Recruiters for jobs in Product Marketing look for an array of skills, including:

  • Strong communication and interpersonal skills
  • Persuasive powers and presentation skills
  • Analytical and strategic thinking abilities, including the skill of interpreting and analyzing data
  • A result-oriented attitude towards their work
  • High level of creativity and innovation
  • Entrepreneurial skills
  • Attention to detail, prioritization and multitasking skills
  • Leadership and people-management skills

Sample Hiring Companies

Amazon, Google, Johnson & Johnson, Shutterfly, TripAdvisor, Verizon, VM Ware


Students at Goizueta choose from a variety of elective options in the area of product marketing, including: