Management Practice (MP) is a sequence of core and elective courses that integrate the concepts and tools of the other coursework, and help bridge from the classroom to the workplace.
MP prepares students for Day One Readiness in the real world of their internships and permanent positions. Students are given complex problems – first in the classroom, and then in the field using projects with actual clients – and asked to “figure it out.” Through the MP programs, students develop the confidence to address the ambiguity of the real world and learn the process tools to navigate messy, unstructured problems. They also acquire the people skills to organize and deploy effective project teams, and strengthen the communication skills to develop and sell high-quality, action-oriented solutions.
The training received in MP helps students apply their core skills by integrating them with three interconnected work processes valued by the marketplace:
The slate of MP Electives spans a wide range of professional interests and directions, and it changes and evolves with the needs of the market. In Spring 2014, for example, students were able to choose from six electives that provided field projects to immerse them in marketing strategy and analytics, applied financial skills, project management, healthcare, and the work of social entrepreneurs.
- Catalyzing The Impact of Social Enterprise - Professor Peter Roberts
- Marketing Strategy (GMSC) - Professor Reshma Shah
- Marketing Analytics Consultancy - Professor Mike Lewis
- Healthcare - Professor Steven Culler
- Project Management and Collaboration - Professor Jeff Rummel
- Valuation - Professor JB Kurish
The American Red Cross / AT&T / Atlanta Symphony Orchestra / Atlanta Thrashers / Cartoon Network / Chubb Group of Insurance Companies / Cingular Wireless / The Coca-Cola Company / Delta Air Lines / EarthLink / GE / Georgia-Pacific / Hewlett Packard / Lifespan / Lithonia Lighting / Merck & Company / Newell Rubbermaid / Osprey Corporation / Ritz-Carlton Buckhead / Saab Cars USA / Solvay Pharmaceuticals, Inc / Suntrust / The Weather Channel / Turner Broadcasting System Inc. / United Way of Metropolitan Atlanta / WebMD / Wellpoint