Customer Insights and Analytics

Overview of the Role

Customer insights refer to the collection and analysis of data that allows a business to acquire, develop and retain customers. The focus is on developing a deep understanding of customer perceptions and behaviors. A central part of any customer insights role involves translating data insights into managerial action. Those in the role ask questions to arrive at the appropriate answers needed to guide decision making from new product launches to expansion plans for new markets.

What Recruiters Want

Recruiters for jobs in Customer Insights look for an array of skills, including:

  • Excellent organizational, analytical and communication skills to help translate data into solutions.
  • Past experience in an analytical field is a plus, including project-based work in various industries.
  • Proven project management skills

Sample Hiring Companies

BBDO, Emerson, NCR


Students at Goizueta choose from a variety of electives in the area of customer insights marketing, including: