Marketing Analytics Center (EmoryMAC) Fellows
EmoryMAC brings together students, faculty and practitioners with a shared interested in the area of marketing analytics. The EmoryMAC has three distinct goals:
- Develop state of the art marketing decision support models and analyses for academic research and industry use,
- Train students and executives to better leverage technologies and process,
- Serve as a outreach platform for students, faculty, and practitioners to engage in ongoing discussions of opportunities to better improve business performance through the use of analytics.
Up to three (3) fellows will be selected.
Profile of a Fellow
Typical fellows are pursuing a career in customer insights or marketing analytics either from the consulting side or with a marketing centric firm who views analytics as a strategic capability of the firm. Prior work experience in marketing and/or strong quantitative skills are essential.
Work Required of the Fellows
Fellows assist the Center with activities including participating in EmoryMAC research programs, planning and coordinating the annual EmoryMAC Conference and other EmoryMAC outreach events, and developing center marketing programs, which include social media initiatives, website content development, and measuring the effectiveness of both center programming and marketing initiatives.
Through the Center's corporate relationships and research work, fellows have the opportunity to analyze sizable marketing databases which provide an invaluable learning experience. Fellows also have access to industry leaders in the rapidly growing field of marketing analytics. In addition, fellows will aid in the "product management" of the EmoryMAC and will gain skills in such capacities as social media and web development, web analytics, program development (conferences and events), and program measurement and analysis.
Expectation is that fellows will work up to 5 hours per week beginning in the spring semester of their first year of MBA study.
Founding sponsors, Ariba, Delta Air Lines and Turner Broadcasting, play a pivotal role in EmoryMAC. These select companies represent top firms in the Atlanta area and leaders in the business community. They play a critical role in setting the Center's priorities for the next three years, and in the collaborative endeavors of the Center.
Students get involved through coursework and execution of the annual EmoryMAC Conference held each spring. The one-day event is open to industry professionals, alumni and students. The conference connects academic theory with industry application and explores the latest marketing analytics techniques being used by top firms.
Fellowship Application Process
Review the full Fellowship selection criteria. To be considered for an Emory MAC Fellowship, applicants must submit a separate, additional essay which answers the following question:
How can a company incorporate Facebook data to determine the value of a customer?