BUS 634 - Strategic & Competitive Analysis
This course addresses the big-picture issues in business: What determines overall corporate performance? Why do some companies succeed, while others fail? And what, if anything, can managers really do about it? The main goals of this course are: (1) To help you develop and practice diagnostic-reasoning skills (2) to teach you how to apply the conceptual tools and methods of strategy formulation and implementation to help you identify and frame the critical issues driving the overall performance of a business.